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And the F1 Winner online is… the Grid Girl?
September 30, 2009
Louis Hamilton may have won the Singapore F1 Grand Prix, but Low Shu Min, SingTel’s Top Grid Girl 2009 certainly won online. The term ‘low shu min’ was the fastest moving search term across All Categories for the week ending 26/09/2009. For those who are unfamiliar with the term, ‘Grid Girls’ are promotional models who hang out at race tracks and drive up interest in a product, service, brand, or concept by directly interacting with consumers (http://en.wikipedia.org/wiki/Grid_girls). Now you know.
Posted at 05:16 PM