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Wikipedia – Britannica or Perez Hilton?
July 31, 2009
A look at the Hitwise Australia search terms sending visits to Wikipedia (www.wikipedia.com) highlights how much the collaborative encyclopedia relies on entertainment and celebrity related content.
Fifteen out of the top twenty terms sending traffic to the site were entertainment related with Michael Jackson, Harry Potter, Bruno and Transformers accounting for a number of them (four weeks ending 25/07/09).
Meanwhile, downstream traffic from Wikipedia to websites within the Entertainment industry accounted for a whopping 21% (week ending 25/07/09), which was significantly more than traffic sent to the Social Networking and Forums (12%), Search Engines (11%) and Education (9%) industries. Now you know.
Top 20 search terms driving traffic to Wikipedia (www.wikipedia.com) (four weeks ending 25/07/2009)
1. wikipedia
2. michael jackson
3. wiki
4. nikola tesla
5. harry potter
6. swine flu
7. bruno
8. youtube
9. harry potter and the half blood prince
10. sacha baron cohen
11. wikipedia encyclopedia
12. transformers 2
13. lady gaga
14. megan fox
15. emma watson
16. merlin
17. true blood
18. jackson 5
19. transformers
20. harry potter movies
Posted at 06:42 PM