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Exciting times at Hitwise with the recent launch of Hitwise Canada. A scan of the most popular variations on the term ‘Australia’ for the 12 weeks ending 06/06/2009, shows a keen interest in the time difference, with 5 out of the top 20 variations featuring the word ‘time’. This may indicate that Canadians (or perhaps expat Aussies) are looking at calling friends and family down under. This could pose a search marketing opportunity for Australian travel businesses with the tagline ‘Isn’t it time you spoke in person?’. Now you know.