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All Publicity is Good Publicity?
June 25, 2009
Gordon Ramsay’s recent visit to Melbourne and the publicity he received from making comments about A Current Affair host Tracy Grimshaw, have certainly increased curiosity online. The chef’s website Restaurant Gordon Ramsay (www.gordonramsay.com), jumped 104 places increasing its market share by over 150% within a week in the Food and Beverage industry (week ending 13/06/2009).
Interestingly, 6 of the top 10 search term variations for ‘tracey grimshaw’ for the 4 weeks ending 13/06/2009, included ‘ramsay ‘(or variations of his name). So, how does that saying go… ‘all publicity is good publicity’.
Posted at 07:10 PM