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It just goes to show how a little media exposure can help contribute to the success of a marketing campaign. The Smiths Snackfood Company - Do us a flavour competition website (www.smithsdousaflavour.com.au), received 4.08% of its upstream traffic from the A Current Affair (aca.ninemsn.com.au/) website, which features a story on the competition to come up with the next Smith’s crisp flavour. The Smiths Snackfood Company - Do us a flavour website, increased its market share 30-fold for the week ending 30/05/2009. Now you know.