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Sale Propels Jetstar to Top of the Airline Rankings
May 18, 2009
Jetstar (www.jetstar.com) was up 61% on its market share comparing the weeks ending 02/05/2009 and 09/05/2009, propelling it into the number one position in the Hitwise Australia Aviation – Commercial Airlines category. The search term ‘jetstar sale’ was a key traffic driver to the site surging from the week prior, highlighting the possible effect of an offline advertising campaign. People were also more willing to stick around for a bargain, with time spent on the site increasing by over 50%. Now You Know.
