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Coles Runs Away With Giveaway
May 27, 2009
In what is one of the more competitive online tussles, Coles, Woolworths Australia and ALDI Australia have all held the number one position in the Hitwise Australia Shopping and Classifieds – Grocery and Alcohol category over the course of the year. However, it seems Coles (www.coles.com.au) has emerged from the pack to be the runaway leader with an increase in market share of 146% for the two weeks ending 16/05/2009.
Coles received over 8% of its traffic from Rewards Central Australia (www.rewardscentral.com.au) and accounted for 35.14% market share of the Shopping and Classifieds - Grocery and Alcohol category, which was over 200% more than ALDI (www.aldi.com.au) who followed in second place for the week ending 16/05/2009.
The ’Coles Giant Gift Card Giveaway’ competition being run at the moment, with prizes of up to $100,000 is also sparking good interest, with the term ‘coles giveaway’ contributing 0.87% of all traffic last week to the Coles website. Now You Know.
Posted at 03:50 PM
In Categories Shopping & Classifieds