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Witching and Hoping for a Audience
February 10, 2009
The now infamous You Tube clip, ‘Are you my man in the jacket’ which was later revealed to be a promotion for the Witchery Man clothing line, sparked media interest on a national level. The question is… did the clip drive traffic to the Witchery website?
According to Hitwise, the Witchery website increased its market share within the Shopping and Classifieds – Apparel and Accessories industry by 120% for the week ending 17/01/2009, the same week that the clip was released on You Tube.
The website was also ranked the 2nd most popular downstream website within the Shopping and Classifieds – Apparel and Accessories industry, to receive traffic from You Tube that week.
Now you know.
Posted at 04:15 PM