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Melbourne Cup Pipped at the Post
November 17, 2008
During the week ending 08/11/2008, the race that stops a nation, the Melbourne Cup, was pipped at the post for the title of Australia’s fastest moving search term (based on relative change compared to the previous week), overshadowed by interest in the long awaited US presidential election. Australia’s fastest moving search term during this period was ‘us election’, closely followed by a string of Melbourne cup related searches, including ‘melbourne cup results’, ‘melbourne cup horses’, ‘melbourne cup odds’ and ‘melbourne cup sweep’ just to name a few. Of all Australian searches for ‘melbourne cup’ (during 4 weeks ending 08/11/2008), 50.94% resulted in visits to Victoria Racing Club (www.vrc.net.au), which includes information about the Melbourne Cup Carnival and related events. Now you know.
Posted at 11:33 AM
In Categories Sports