About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise To Go - Asia Pacific
The latest online statistics on 25M Internet users worldwide, across 1M websites and over 160 industries.
« Cilmi Crashes Hard Rock Extravaganza | Melbourne Cup Pipped at the Post »
Jump-Start Required for Auto Manufacturers Online
November 14, 2008
Reviewing Hitwise data over the last three years provides a window into the current predicament of the Automotive Manufacturing Industry. Visits to this category have understandably taken a serious hit as people tighten their belts, with Manufacturing websites experiencing an all-time low, accounting for just 0.12% of visits amongst all Australian websites, during the week ending 08/11/2008.
Amongst the parent Automotive category specifically, Manufacturers websites have also hit rock bottom accounting for just 9.54% of all visits to the Automotive industry – a decrease of 25% from the same time last year.
The Automotive category as a whole is propped up by Automotive Classifieds websites such as Carsales.com.au, which have their bases covered by catering to both buyers and sellers of new and used vehicles. Carsales actually has experienced a 10% increase on their market share of visits compared to last year within the Automotive Category. Now you know.
Posted at 02:46 PM
In Categories Automotive