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Australian Dollar Spikes! (…in search terms)
October 20, 2008
The economy's 'deceleration' seems to be on everyone’s lips and indeed it seems in their typing fingers. People, perhaps keen to avert some of the damage to their hip pockets, are looking for finance related information in a big way, with the dollar’s sharp decline instigating searches with a particular emphasis on currency. Of the top 10 fastest moving search terms by volume increase (week ending 11/10/2008), 'currency converter' came in at number two, 'Australian dollar' number seven and 'exchange rates' at number nine. Xe.com (www.xe.com) was a key beneficiary of these sharp increases in currency searches receiving the most traffic from the terms 'currency converter' and 'exchange rates'. Its market share increased 62% in All Categories during the week ending 11/10/2008. Now you know.
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Posted at 10:16 AM