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Hawthorn #1 on the field and online
September 29, 2008
With another AFL season coming to a close, the two most popular AFL clubs online during Grand Final week (w/e 27/09/2008) not surprisingly were the Hawthorn Football Club (www.hawthornfc.com.au) followed by the Geelong Football Club (www.gfc.com.au). According to Search Term data, Buddy Franklin was the most popular player to drive traffic to the Hawthorn Football Club website, while Joel Selwood took the honours for Geelong (4 weeks ending 27/09/2008).
The demographic profile of visitors to the club websites in part matches the stereotypical profile of the clubs supporters, with the Hawthorn Football Club’s online followers most commonly fitting the Mosaic 2008 Type ‘Rising Wealth’, which can be best described as educated and affluent young professionals in inner city areas. Comparatively, the Geelong Football Clubs online followers matched the Mosaic 2008 Type ‘Farming Stock’ which can be best described as rural landowners and workers in agricultural heartlands. Now you know.
Posted at 03:48 PM
In Categories Sports