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Le Tour High for Cadel
July 22, 2008
On the back of Cadel Evans holding the Yellow jersey for 5 stages in the past week, Australian interest in the Tour de France and Cadel has exploded. Traffic to the official site Tour de France (www.letour.com) has increased by 681% since the Tour began (weeks ending 05/07/2008 to 19/07/2008). Online coverage on SBS - Tour de France (www.tdf.sbs.com.au) has also benefited from Cadel fever, increasing its traffic by 52% during the week ending 19/07/2008. Searches for ‘cadel evans’ increased by 283% during the first week of the Tour ending 12/07/08 and by another 304% in the second week ending 19/07/2008. Expect the numbers to increase if he stays in contention over the closing stages. Now you know.
Posted at 09:33 AM