March 14, 2008
Name That Super Fund
Brand is top-of-mind when Australians search for superannuation funds. Hitwise Australia reveals that over the 4 weeks ending 08/03/2008, the top 10 search terms within the Business and Finance - Superannuation industry were all names of super funds. The most popular funds searched for were ‘australian super’, ‘ing’, ‘amp’, ‘hesta’ and ‘cbus’. Non-branded terms searched on predominantly focused on lost superannuation monies such as ‘lost super’, ‘unclaimed super’, ‘lost superannuation’ and ‘find my super’. Now you know.
Posted by HitwiseToGo at March 14, 2008 03:07 PM
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