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Searching for Insurance Leads to NTUC
January 15, 2008
According to Hitwise Singapore, for the 24 weeks ending 12/01/2008, NTUC Income (www.income.com.sg) was the most successful website to receive traffic from the search term ‘insurance’ representing 8.97% of all traffic, followed by AXA Singapore (www.axa.com.sg) and Facebook (www.facebook.com). When it comes to insurance the NTUC brand is top-of-mind amongst Singaporeans, as the most popular search terms containing ‘insurance’ were ‘ntuc insurance’, ‘ntuc income insurance’ and ‘ntuc travel insurance’. Now you know.
Posted at 01:46 PM