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What’s in a name?
December 06, 2007
According to Hitwise New Zealand, the most popular search term driving traffic to the Lifestyle – Family industry was ‘baby names’, accounting for 1.47% of all searches to this industry for the 24 week period ending 01/12/2007. Popular variations on the term ‘baby names’ included ‘unusual baby names’, ‘baby girl names’, ‘indian baby names’ and ‘baby names and meanings’. Huggies New Zealand (www.huggiesnz.co.nz) features a ‘Baby Names’ section on its website, where expectant parents can read up on popular names, celebrity baby names and things to consider when deciding upon their baby’s name. Accordingly, Huggies New Zealand received 2.76% of its traffic from the term ‘baby names’ (during the 24 week period ending 01/12/2007). Now you know.
