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Betting on the election more popular than betting on Australian Idol
November 22, 2007
A Hitwise Australia search term suggestion report on the term ‘betting’ indicates that ‘election betting’ was the 5th most popular variation (out of 1586 terms), while ‘australian idol betting’ ranked at #13 for the 4 weeks ending 17 November 2007. To give some indication of the willingness of users to take a punt, a search variation report on ‘election’ shows that users were more likely to search for ‘election betting’ at #14 than ‘federal election date’ at #15 and ‘election promises’ at #26 out of over 7,000 search terms. Now you know.
