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Aussie and Kiwis Give the Gift of Rice Online
November 22, 2007
As the charitable giving season approaches, Hitwise Australia and New Zealand reports that freerice.com has taken the number one rank position amongst other humanitarian websites visited by Australian and New Zealand Internet users. For the week ending 18 November 2007, the site captured 12% of all visits to humanitarian websites in Australia, and 34% of visits to humanitarian websites in New Zealand. Freerice.com offers a simple online vocabulary test, and in exchange, the site will donate 10 grains of rice to the United Nations for successful attempts. The end goal is to feed the world by improving everyone’s vocabulary. Freerice.com’s success is largely due to the influence of viral marketing and social networking. Now you know.
Posted at 09:47 AM
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