About Hitwise
Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.
Hitwise To Go - Asia Pacific
The latest online statistics on 25M Internet users worldwide, across 1M websites and over 160 industries.
« Hong Kong Internet Users Love Neopets.com | New Zealanders spend 165% more time on online gambling websites than overall average »
Raising Expectations for Celebrity Worship Down Under
October 09, 2007
According to Hitwise Australia, the MOSAIC audience segment most likely to visit celebrity personality websites is Raising Expectations who are best described as "comfortable outer suburban families in affordable homes". Top celebrity websites visited by this segment include www.perezhilton.com, celebrities.ninemsn.com.au, and tmz.com. Of all Australian visits to Australian celebrity websites, approximately 78% of traffic goes to international websites, and 22% goes to domestic websites. In addition, 55.97% of visits are from female Internet users, while men account for 44.03% of visits to the category. Now you know.
Posted at 02:04 PM
In Categories Entertainment