October 26, 2007

It's Not All Nappies

According to Hitwise New Zealand, Huggies New Zealand (www.huggiesnz.co.nz) ranked 4th in the Lifestyle - Family industry, accounting for 4.2% of market share of visits the week ending 6 October 2007. This New Zealand website of the Huggies brand of nappies features pregnancy and parenting information and advice, a discussion forum for new parents, a Huggies club and information on Huggies products. The top websites visited before Huggies New Zealand were Google New Zealand, Windows Live Mail and Trade Me. Over the 24 weeks ending 6 October 2007, the top five search terms that resulted in traffic to the Huggies New Zealand website were 'huggies', 'huggies nz', 'baby names', 'www.huggies.co.nz' and 'pregnancy'. Now you know.

Posted by HitwiseToGo at October 26, 2007 10:43 AM | Digg this story Digg this