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In anticipation of the release of the latest Harry Potter film, Australian Harry Potter fans headed online, with searches for the term ‘harry potter’ increasing by 265% between weeks ending 16/06/07 and 14/07/07. According to Hitwise Australia data search term data as of the four week period ending July 14, 2007 , the term ‘harry potter’ was the 4th most popular search term to refer traffic to websites in the ‘Entertainment – Movies’ industry behind the terms hoyts, greater union and village cinemas, accounting for 1.32% of all visits to the category.
Posted at 05:46 PM
In Categories Entertainment