Hitwise Intelligence - Tim Lovitt - AP

Analyst Weblog

« The Winner of The Block | New article, new blog - Australian Media Consumption »

Mortgages up, Home Loans and Credit Cards steady

August 31, 2011

The recently released April-June Quarterly Banking Review (available for download) spotlights the habits of Australian consumers – not only are we saving more and paying down debt, but we're not thinking about new debt unless it’s a mortgage.

Searches for credit cards, home loans and mortgages all saw a drop across the quarter, with only Home Loans returning to levels of demand seen earlier in the year.

The variation here between ‘home loan’ and ‘mortgages’ is interesting too, stressing the difference that language
can make when it comes to sentiment – and how that sentiment translates to consumer demand.

In today's tight market, you might well see better returns marketing a mortgage today than you would a home loan. As seen in the charting however, this can change on a weekly basis.

Given this is all within just the Australian market, it’s easy to see the need to be well optimised for not only brand and product terms, but also generic terms, terms likely to be used by your potential customers as they search for you and your products.

For more Banking and Consumer insights, contact your Hitwise representative today.

Equally, if you’ve got a question you think we can answer, ask away and we’ll do our best to feature your queries where we can.

Experian Hitwise. Now you know.

Posted by Tim Lovitt at 01:07 PM | (0)
In Categories Finance