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Hitwise Intelligence - Sandra Hanchard - Asia Pacific
Analyst Weblog
Category Archives: Shopping and Classifieds
What retail categories are Gen Ys searching for online?
October 30, 2009
In my last post I looked at search terms by 18-24 year old Australian users, and indicated how they were more likely to search for bricks and mortar brands than online players; with an overall tendency to search by brands... Continue reading...
Posted by Sandra Hanchard at 11:45 AM
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In Categories Gen Y | Search | Shopping and Classifieds
How do Gen Ys search online when they do shopping research?
October 27, 2009
Now that we’re into the lead up to Christmas shopping, there has been some commentary on what tactics retailers will apply to make the most of online shopping, including social media. Given this could potentially become a crowded space, retailers... Continue reading...
Posted by Sandra Hanchard at 03:19 PM
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In Categories Gen Y | Search | Shopping and Classifieds
Kindle searches spike 300% in Australia
October 19, 2009
The recent announcement that the Kindle will be available to Australian consumers resulted in a 300% lift in searches during the week ending 10 October 2009, with searches maintaining their momentum the following week. Australian interest in the Kindle has... Continue reading...
Posted by Sandra Hanchard at 02:29 PM
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In Categories Shopping and Classifieds | eBooks
Early-adopters in NZ looking to shop on funky T-shirt websites
October 12, 2009
Last week we launched Hitwise Lifestyle, our online segmentation and targeting tool, in the New Zealand market. Hitwise Lifestyle is built on Mosaic, a geodemographic classification system developed by Pacific Micromarketing and Experian. Each of New Zealand's 1.4 million residential... Continue reading...
Posted by Sandra Hanchard at 12:23 PM
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In Categories Behavioural Targeting | News and Media | Shopping and Classifieds
Costco Australia launch - Who is feeling the biggest online impact?
September 07, 2009
The opening of US retailer and membership warehouse club, Costco in Melbourne attracted a healthy amount of fanfare online, with the term “costco” increasing 8-fold during the week ending 22 August 2009, compared to the previous week. The Costco Australia... Continue reading...
Posted by Sandra Hanchard at 03:38 PM
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In Categories Shopping and Classifieds
What gadgets are early adopters searching for?
April 28, 2009
Later this week I’ll be sharing some insights at the Australian Retail Symposium 2009 on how specific demographic segments search for retail brands and products. I’ve looked at searches by Australian households in our Hitwise Lifestyle segment, ‘Young Ambition’, who... Continue reading...
Posted by Sandra Hanchard at 12:44 PM
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In Categories Early Adopters | Electronics | Shopping and Classifieds
Bricks and Mortar Retailers in Australia are winning the online battle
March 02, 2009
Last week we released our latest Hitwise APAC report, Retail Review Christmas 2008 – Insights for Retail Planning. A key takeout from the report was the significant shift towards Bricks and Mortar Retailers during Christmas 2008, as traditional brands began... Continue reading...
Posted by Sandra Hanchard at 11:23 AM
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In Categories Shopping and Classifieds
Christmas 2008 Retail Analysis: Electronics Retailers Most Active on Paid Search
February 03, 2009
Appliances and Electronics websites enjoyed the strongest growth in the retail sector over Christmas, with Australian visits increasing by 27.2% amongst all websites comparing December 2007 and December 2008. Underpinning the strong performance of visits to Appliances and Electronics websites... Continue reading...
Posted by Sandra Hanchard at 10:28 AM
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In Categories Shopping and Classifieds
House and Sports Shopping Sites Grow in Visits by Kiwis
October 17, 2008
Online Retailers in the New Zealand House & Garden and Sports & Fitness industries enjoyed substantial growth of 55.1% and 35.2% respectively against all websites in September 2008 compared to September 2007. Leading players in these sectors are well placed... Continue reading...
Posted by Sandra Hanchard at 11:38 AM
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In Categories Shopping and Classifieds
iPhone plans and prices top of mind
July 09, 2008
Previously I wrote about how iPhone features and apps were driving consumer searches during rumours of a launch date in Australia. As we get closer to July 11, it's clear that Australian consumers are now focused on the pricing and... Continue reading...
Posted by Sandra Hanchard at 10:02 AM
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In Categories Shopping and Classifieds | Telecommunications | iPhone
Putting the dominance of eBay and PayPal into context
July 04, 2008
During the Christmas shopping period last year I wrote a piece for Inside Retailing about the challenges and missed online opportunities for retailers in the Australian market. It's a good time to revisit this topic in light of the proposal... Continue reading...
Posted by Sandra Hanchard at 12:09 PM
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In Categories Auctions | Shopping and Classifieds
Post Holiday Shopping Wrap-Up
January 14, 2008
Here are a few summary points on Australian consumer behaviour online during the 2007 holiday shopping period: * Retail sectors that performed that performed strongly online during the Christmas 2007 period included Appliances & Electronics, Books, Music and Video &... Continue reading...
Posted by Sandra Hanchard at 02:07 PM
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In Categories Shopping and Classifieds
Trifle, Prawn Salad and Apricot Chicken: Gap Analysis
December 20, 2007
A common topic that comes up at pre-Christmas parties here is what exactly is traditional Aussie fare. While inspecting visits to the Shopping & Classifieds – Grocery & Alcohol industry, which surged by 20% comparing w/ending 6 October 07 and... Continue reading...
Posted by Sandra Hanchard at 04:59 PM
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In Categories Shopping and Classifieds
Holiday Shopping Fast Movers - Lasoo Leads
December 11, 2007
Hitwise Fast Moving Search Terms to the Shopping & Classifieds industry reveal which brands and products are top-of-mind amongst consumers, leading up to the holiday shopping season. New shopping search engine, Lasoo featured as the fastest moving search term to... Continue reading...
Posted by Sandra Hanchard at 04:44 PM
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In Categories Shopping and Classifieds
Fast Moving Retail Categories - Singapore
November 22, 2007
Apparel & Accessories was the fastest-growing retail sub-sector amongst the Shopping & Classifieds industry in the Singapore market, comparing weeks ending 11 November 2006 and 10 November 2007. Apparel & Accessories websites experienced a 3.03% percentage point increase over a... Continue reading...
Posted by Sandra Hanchard at 12:40 PM
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In Categories Shopping and Classifieds
Product Category Winners for Holiday Shopping
October 24, 2007
Here at Hitwise, we track 21 sub-categories under the bracket of the online Shopping & Classifieds industry in Australia, with 17 dedicated to direct retail. Given the predictable rise in visits to Shopping & Classifieds that we see November -... Continue reading...
Posted by Sandra Hanchard at 04:22 PM
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In Categories Shopping and Classifieds
Making Friends and Money in Hong Kong
July 12, 2007
On a recent client trip to Hong Kong, I learnt about some interesting regional differences. Compared to other markets we track here at Hitwise, Hong Kong Internet users have the highest volume of visits to Net Communities & Chat (HK... Continue reading...
Posted by Sandra Hanchard at 09:46 AM
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In Categories Shopping and Classifieds
Web 2.0 Retailing
November 30, 2006
A study I've been working on this week shows there is an opportunity for Australian retailers to incorporate Web 2.0 features online such as social networking to increase traction amongst consumers. According to Hitwise, visits to social networking websites have... Continue reading...
Posted by Sandra Hanchard at 11:59 AM
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In Categories Shopping and Classifieds
ninemsn Weather and Holiday Shopping - Unlikely Combination?
October 31, 2006
Melbourne streets are starting to light up with Christmas decorations in shop windows as retailers give procrastinators like me an early reminder that the shopping season is upon us. It's prompted me to look into Hitwise data for what retail... Continue reading...
Posted by Sandra Hanchard at 03:15 PM
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In Categories Shopping and Classifieds
