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Hitwise Intelligence - Sandra Hanchard - Asia Pacific
Analyst Weblog
Category Archives: Search
What retail categories are Gen Ys searching for online?
October 30, 2009
In my last post I looked at search terms by 18-24 year old Australian users, and indicated how they were more likely to search for bricks and mortar brands than online players; with an overall tendency to search by brands... Continue reading...
Posted by Sandra Hanchard at 11:45 AM
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In Categories Gen Y | Search | Shopping and Classifieds
How do Gen Ys search online when they do shopping research?
October 27, 2009
Now that we’re into the lead up to Christmas shopping, there has been some commentary on what tactics retailers will apply to make the most of online shopping, including social media. Given this could potentially become a crowded space, retailers... Continue reading...
Posted by Sandra Hanchard at 03:19 PM
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In Categories Gen Y | Search | Shopping and Classifieds
Maximising Search During an Economic Downturn
September 16, 2008
This week we've launched our new Hitwise Australia search report, Maximising Search During an Economic Downturn. We cover Australian consumer search trends in tight economic conditions across three key industries: financial services, travel and retail. My co-author on the report,... Continue reading...
Posted by Sandra Hanchard at 05:58 PM
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In Categories Credit Crunch | Search
What's Vintage vs What's Cheap
August 02, 2007
I was inspired to do some analysis on what I'll call 'search value determinants' following Bill's post covering xbox 360 and ps3 price drops. It's interesting to measure the search terms that consumers use when determining value on products or... Continue reading...
Posted by Sandra Hanchard at 09:54 AM
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In Categories Search
Where do Search Engines and Business Directories Send Internet Users?
April 05, 2007
Recent Hitwise Singapore data indicates there are several differences in online industry referrals by Search Engines and Business Directories. The ability to monitor which websites users are sent to after visiting a search engine or business directory offers insight into... Continue reading...
Posted by Sandra Hanchard at 12:06 PM
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In Categories Search
Yahoo and Friendster Top Singapore Search Terms in 2006
January 31, 2007
Following on from Heather's post on Top UK Search Terms in 2006, I thought I'd provide the Singapore perspective to indicate regional differences in search. 'Yahoo' was the most searched-for term in 2006 reflecting its dominance as a portal amongst... Continue reading...
Posted by Sandra Hanchard at 04:32 PM
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In Categories Search
The (Still) Growing Influence of Search Engines
December 22, 2006
Here's another perspective using Hitwise data on the discussion of Fred Wilson's post, The De-Portalization of the Internet which has sparked some interesting discussion on the blogosphere. A key observation Fred makes is that "on a de-portalized web, it all... Continue reading...
Posted by Sandra Hanchard at 12:12 PM
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In Categories Search
How much paid search traffic is going to the leading websites in your industry?
October 13, 2006
We recently conducted a study on the paid and organic traffic of leading websites in major online commerce industries. The Hitwise Search IntelligenceTM 4.0 tool breaks website search traffic into its paid and organic components to the keyword level, allowing... Continue reading...
Posted by Sandra Hanchard at 10:44 AM
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In Categories Search
Paid vs Organic Search Report Puts Town of 1770 on the Map
September 29, 2006
The launch of our Paid and Organic search term report as part of Hitwise Search Intelligence 4.0 in the Australian and UK markets, offers search marketers a key understanding of their competitors' PPC and SEO strategies. The report drills down... Continue reading...
Posted by Sandra Hanchard at 10:41 AM
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In Categories Search
Understanding Commercial Intent on Search Queries
July 18, 2006
One of the interesting themes in search today is determining the consumer's intention to undertake a commercial activity on their search terms - whether it is buy, auction, complete an application form and the like. While Hitwise offers a Conversions... Continue reading...
Posted by Sandra Hanchard at 12:47 PM
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In Categories Search
ZoomIn launches behind the scenes of Aussie Googleplex
May 19, 2006
I've been following the performance of NZ mapping website, ZoomIn and was particularly interested when they launched their AU version about a week ago, prior to the opening of the Australian Googleplex. Some amusing copy on how ZoomIn describes the... Continue reading...
Posted by Sandra Hanchard at 10:41 AM
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In Categories Search
Bonds: T-shirts or Insurance?
May 08, 2006
The Asia Pacific whitepaper on Search Engine Brand Management is to be released this month. I thought I'd provide a sneak preview on one of the examples I found compelling when researching it on the clothing brand, Bonds Australia. The... Continue reading...
Posted by Sandra Hanchard at 12:31 PM
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In Categories Search
Travel Maps Growth As Local Search Heats Up
April 13, 2006
Visits to the Travel - Maps category by Australian Internet users grew by 43.9% between the week ending April 8, 2006 and the corresponding week last year. The beta launch of ninemsn's MyLocal service last week, which partners with Microsoft... Continue reading...
Posted by Sandra Hanchard at 10:49 AM
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In Categories Search | Travel
Zoom In home-grown version of Google Maps
January 23, 2006
Zoom In which was launched in 2005, is quickly gaining ground in the online maps industry, according to Hitwise data. The website debuted at 9th position in the Hitwise Travel - Maps category during week ending November 19, 2005, and... Continue reading...
Posted by Sandra Hanchard at 03:57 PM
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In Categories Search
