Hitwise Intelligence - Shopping and Classifieds

November 19, 2009

Blog Shops popular in Singapore

Christmas online shopping in Singapore and Hong Kong has gained strength over the past few years, with visits to the Shopping and Classifieds industry reaching a 3-year high during the week ending 28 November 2008 in Singapore, and week ending...
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Posted by Sandra Hanchard at 04:57 PM | Comments (0) | TrackBack (0)
Posted to Shopping and Classifieds

November 02, 2009

Black Friday and Cyber Monday Predictions

Holiday projections are out and many are predicting a gloomy holiday season for retailers. The NRF forecasts a 1% decline growth in total retail sales for the 2009 holiday season, totaling $437.6 billion. The online channel is poised to fare...
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UK Halloween and fancy dress costume searches increasing

Judging by the amount of merchandise for sale in the shops, it feels like Halloween becomes more popular every year in the UK. And Hitwise search data seems to bear this out: the chart below illustrates the breadth of searches...
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October 30, 2009

What retail categories are Gen Ys searching for online?

In my last post I looked at search terms by 18-24 year old Australian users, and indicated how they were more likely to search for bricks and mortar brands than online players; with an overall tendency to search by brands...
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Posted by Sandra Hanchard at 11:45 AM | Comments (1) | TrackBack (0)
Posted to Gen Y | Search | Shopping and Classifieds

How do Gen Ys search online when they do shopping research?

Now that we’re into the lead up to Christmas shopping, there has been some commentary on what tactics retailers will apply to make the most of online shopping, including social media. Given this could potentially become a crowded space, retailers...
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Posted by Sandra Hanchard at 03:19 PM | Comments (2) | TrackBack (0)
Posted to Gen Y | Search | Shopping and Classifieds

October 21, 2009

Has the threat of postal strikes harmed eCommerce in the UK?

The threat of further postal strikes is one of the hottest political issues of the moment, and this is being reflected in our search data. As the chart below illustrates, searches for a portfolio postal strike related terms were up...
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October 19, 2009

Kindle searches spike 300% in Australia

The recent announcement that the Kindle will be available to Australian consumers resulted in a 300% lift in searches during the week ending 10 October 2009, with searches maintaining their momentum the following week. Australian interest in the Kindle has...
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Posted by Sandra Hanchard at 02:29 PM | Comments (0) | TrackBack (0)
Posted to Shopping and Classifieds | eBooks

October 12, 2009

Early-adopters in NZ looking to shop on funky T-shirt websites

Last week we launched Hitwise Lifestyle, our online segmentation and targeting tool, in the New Zealand market. Hitwise Lifestyle is built on Mosaic, a geodemographic classification system developed by Pacific Micromarketing and Experian. Each of New Zealand's 1.4 million residential...
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Posted by Sandra Hanchard at 12:23 PM | Comments (0) | TrackBack (0)
Posted to Behavioural Targeting | News and Media | Shopping and Classifieds