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Hitwise Intelligence - Sandra Hanchard - Asia Pacific
Analyst Weblog
Category Archives: Politics
NZ Election - Politics Category Visits at all Time High
November 11, 2008
The New Zealand election held on 8 November 2008 drew an all time high in daily visits to the Hitwise Lifestyle – Politics industry by NZ Internet users; 3.5 times greater than the daily average over a three year period.... Continue reading...
Posted by Sandra Hanchard at 03:08 PM
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In Categories Politics
NZ Election: Prediction Markets, Policy Comparison and Flickr
September 10, 2008
While we've focused on the upcoming US election, New Zealand will also be holding a general election later this year. NZ users appear to have squared their attention on both the NZ and US elections, with significant search volumes querying... Continue reading...
Posted by Sandra Hanchard at 04:32 PM
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In Categories NZ Election | Politics
Election and Australian Idol Betting
November 22, 2007
This weekend there are two big events in Australia - the federal election on Saturday, November 24 and the finale of Australian Idol on Sunday November 25. Whatever your opinion on which event is of more significance, I thought I'd... Continue reading...
Posted by Sandra Hanchard at 01:01 PM
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In Categories Gambling | Politics | Television
Australian Federal Election 2007 Online
October 17, 2007
Now that the Australian Federal Election date has been announced for November 24, I thought it would be interesting to examine the relationship between some of the major news publications online and their traffic to political party websites. I've created... Continue reading...
Posted by Sandra Hanchard at 11:28 AM
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In Categories Politics
Climate Change and Global Warming - The Luntz Factor
May 03, 2007
Last night I saw on LateLine an entertaining interview with US political consultant, Frank Luntz, who is an expert in helping clients "speak in the language of their target audience". Our Hitwise data set has direct applications for this type... Continue reading...
Posted by Sandra Hanchard at 01:15 PM
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In Categories Politics
Climate Change and David Hicks
February 14, 2007
I'll round up my series of posts on domestic and international politics by looking at the issues that are on the cards leading up to the Australian federal election this year. Hitwise search data provides a snapshot of the pressing... Continue reading...
Posted by Sandra Hanchard at 12:34 PM
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In Categories Politics
Political Campaigns 2.0
February 14, 2007
To elaborate on the point in my previous entry that Australian online users have a strong interest in international politics, the Hitwise Local Competitive Index figure below shows that 74.7% of visits to the Lifestye - Politics category went to... Continue reading...
Posted by Sandra Hanchard at 11:28 AM
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In Categories Politics
Rudd, Howard and Obama: Domestic and International Online Political Mix
February 14, 2007
We've had an interesting week in terms of Australian politics, namely the opinion polls that have put the opposition leader, Kevin Rudd ahead of incumbent, John Howard as preferred prime minister, and the foray over Howard's criticism of US senator,... Continue reading...
Posted by Sandra Hanchard at 10:38 AM
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In Categories Politics
Water Shortage - Key Issue in Victorian State Election
November 17, 2006
As the Victorian State election nears it's been acknowledged by political leaders that tackling water shortage is a key election issue. The Hitwise Search Term chart below shows how quickly this issue has risen amongst the minds of online users... Continue reading...
Posted by Sandra Hanchard at 06:28 PM
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In Categories Politics
