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Hitwise Intelligence - Sandra Hanchard - Asia Pacific
Analyst Weblog
Category Archives: News and Media
Early-adopters in NZ looking to shop on funky T-shirt websites
October 12, 2009
Last week we launched Hitwise Lifestyle, our online segmentation and targeting tool, in the New Zealand market. Hitwise Lifestyle is built on Mosaic, a geodemographic classification system developed by Pacific Micromarketing and Experian. Each of New Zealand's 1.4 million residential... Continue reading...
Posted by Sandra Hanchard at 12:23 PM
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In Categories Behavioural Targeting | News and Media | Shopping and Classifieds
What are Western Australian users doing online? Localising content
June 29, 2009
Following on from an excellent post by Robin on local Internet data in the UK, I thought I would share an Australian example of our ability to create mini-panels based on users with specific characteristics - in this case users... Continue reading...
Posted by Sandra Hanchard at 10:26 PM
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In Categories Local | News and Media | Sports
Bushfire Searches: 4 week window of peak community interest
April 23, 2009
The Victorian bushfires in February 2009 demonstrated how Australians turned to the Internet to get vital information surrounding a crisis. Search data reflected strong community awareness of the Victorian Country Fire Authority, with ‘cfa’ the fastest moving search term driving... Continue reading...
Posted by Sandra Hanchard at 10:09 AM
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In Categories Community | Government | News and Media
Gen Ys - Online Habits and Who's Influencing Them
June 18, 2008
Recently I spoke on a panel at FST Media's Technology & Innovation conference, where there was a focus on disruptive technologies in the banking and financial services sector. One of the questions I found intriguing was, "What would a Gen... Continue reading...
Posted by Sandra Hanchard at 02:30 PM
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In Categories Gen Y | News and Media
Disaggregation: Lessons from Wikipedia for Publishers
December 08, 2006
A post from Tim O'Reilly caught my eye this week, The Economics of Disaggregation which contrasts the benefits of disaggregation from both the consumer and producer point of view. Firstly - disaggregation refers to the unbundling of product for consumption,... Continue reading...
Posted by Sandra Hanchard at 12:46 PM
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In Categories News and Media
