• All Analyst Weblogs
• North America
  • Bill Tancer
  • Heather Hopkins
  • Heather Dougherty
• Europe
  • Robin Goad
  • James Murray
• Asia Pacific
  • Tim Lovitt
  • Alan Long
  • Sandra Hanchard
• Insider
  • Client
  • Company
  • Industry
  • Product

Hitwise Intelligence - Sandra Hanchard - Asia Pacific

Analyst Weblog

« Housing Bubble Searches in Australia at all time high | Gen Ys most loyal shoppers to Appliances and Electronics sites »

Department Stores fastest growing retail sector online in NZ

March 19, 2010

Visits to Shopping and Classifieds – Department Stores websites grew by 55.6% year on year in February 2010 compared to all categories by New Zealand Internet users. Department Stores websites have attracted strong interest from shoppers since December 2009, when visits reached an all-time high.

NZ Visits to Department Stores Websites, Feb 09 to Feb 10

Amazon.com was the leading Department Stores website in December 2009 with 28.3% share of visits. Local brand, The Warehouse – New Zealand, ranked at second position, also held significant share with 21.9% of visits. Quick deals websites are also helping fuel growth to the online Department Stores sector, with 3 Deals, Dealaday, Snatchadeal and 6 Shooter all amongst the top 10. Other leading bricks and mortar brands included Farmers and Kmart New Zealand, while NZ Herald Shopping debuted at #10.

The prominence of discount players amongst the leading Department Stores websites is reflected by an audience swing to mostly middle-class and low-income groups. The top 4 Mosaic Lifestyle Groups over-represented in Department Stores visits included:

· “Grey Power” - retirees residing in coastal resorts, large towns and provincial cities.

· “Provincial Pride” – traditional households in provincial towns.

· “Suburban Comfort” - wealthy areas of educated professionals, family households.

· “Working Fringe” - mixed families with stretched budgets in outer suburbs.

Other consumer retail sectors in New Zealand that have enjoyed strong growth include Apparel and Accessories, Grocery and Alcohol and Video and Games.

Tweet Posted by Sandra Hanchard at 11:25 AM | (0)
In Categories Department Stores