Hitwise Intelligence - Sandra Hanchard - Asia Pacific

Woot! Thanks Sandra.

I agree with you about the return to work and the return to Twitter.

The only thing I can't work out is the big dip from October - December and now. Could it be that we Twits were all busy in the leadup to Christmas and didn't visit the site as much? Are we beginning to access Twitter through the Twitter App on Facebook - and not visiting the site?

Posted by Con Frantzeskos | January 14, 2009 12:19 PM

Thanks Con - the dip at the end of last year has me puzzled too. I think some of the spikes we're seeing in the above chart could be due to new users coming on board vs established users who are likely to be using Twitter on third-party platforms, including mobile. One theory could be that there is some sort of network effect where new users accumulate in short spurts, rather than incrementally?

Posted by Sandra Hanchard | January 14, 2009 12:30 PM

Wow, that is fantastic. What a great result for Social Media Marketing.

I think we see a growth in that, particularly with the increase of people using Twitter from mobile phones too.

Will that be the trend of 2009?

Volker

Posted by Volker | January 14, 2009 09:04 PM

If someone joins and then sends out invites to all their contacts then that could explain jumps in traffic but you would have thought that would even itself out.

Agreed I use twitter at work, its fast becoming my news source replacing going direct to other sites

Posted by Ben | January 14, 2009 10:18 PM

Twitter has been getting quite a few mentions in the press lately too, which would spur a number of visits. I have seen a lot of people in the workplace signing up but few actively using the service yet.

@rosshill

Posted by Ross Hill | January 21, 2009 10:22 AM

Thanks Ross - agree that press coverage of Twitter is probably helping uptake of the service. However I think Twitter's relevance as a personalised news source to each user is behind its success to date.

Posted by Sandra Hanchard | January 21, 2009 10:51 AM

Thanks Sandra. Interesting report. I think Australian's have been struggling to really get Twitter and what it is about. We have not reached that infamous tipping point yet when there are enough relevant and interesting local tweets to follow. It looks like things are starting to change though which is great news.

Posted by Carl Gallagher | February 5, 2009 11:33 AM

Thanks Carl!

I've also found Twitter useful for getting 'behind the scenes info' before mainstream news stories are published.

We're at http://twitter.com/hitwise_AP if you're interested in following our updates.

Posted by Sandra Hanchard | February 5, 2009 11:54 AM

Hi Sandra,
Thanks for the insight. I'm wondering whether you've got some useful info on WHO is using Twitter? I'm sure there's a skew towards early adopter, savvy tech professionals, but I wonder how mainstream the average Tweeter is?
For many social marketers, this sort of info is important and there seems to be little robust data around, but lots of conjecture. Does Hitwise have any insight into this?
Thanks,
@stephfox

Posted by Stephen Foxworthy | March 12, 2009 03:17 PM

Hi Stephen,

We do provide demographics stats on microblogging sites such as Twitter - early indicators that Twitter indeed is receiving a strong representation of visits from educated households - we'll be tracking and reporting on changes in Twitter's audience profile as its usage becomes more mainstream

Cheers
Sandra

Posted by Sandra Hanchard | March 12, 2009 06:08 PM

Hi Sandra, Ive noticed that more businesses seem to be signing up for Twitter - to check it out. However as of yet not much "everyday" people are getting on line. Upshot it at the moment its great to connect with likeminded businesses overseas and maybe in Australia but at the moment not as good to connect with your average person or consumers.

@babysitterdirec

Posted by Ann Nolan | March 17, 2009 01:25 PM

It would be very interesting to get another brief update on this, even though this post was only from a couple of months ago. Twitter has gone ballistic since the Oscars. It's not going away any time soon!

Posted by Pete | March 23, 2009 06:23 PM

Thanks for stopping by Pete, I'll update as soon as I can

Cheers
Sandra

Posted by Sandra Hanchard | March 23, 2009 06:44 PM