About Hitwise

Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.

Hitwise Intelligence - Sandra Hanchard - Asia Pacific

Analyst Weblog

« Urban Households in Australia Dining Out in Downturn | Twitter Maintains Growth in Visits in Australia »

New Festive Food Searches this Year

December 24, 2008

Last year I wrapped up my blog with a look at some traditional Aussie fare for Christmas. Using our recently upgraded comparison tool on Hitwise Search Intelligence™, which allows you to quickly find new variations on search terms; I thought I'd take a glance at some culinary newbies. The below two tables indicate exclusive search variations on 'recipe' and 'recipes' for the 4 weeks ending December 20, 2008 compared to the same period last year:

You'll notice some interesting looking recipes (e.g. 'chocolate mint herb recipes'), references to specialist lifestyle choices (e.g. 'alkaline recipes') and recipes associated with brands (e.g. 'alive and cooking recipes').

On a more general level, you'll also notice that new search variations tend to include more keywords and are therefore more specific. The comparison search tool allows you to find more targeted and cost-effective terms as well as informing new content development.

For the record, the 'chocolate coconut macaroon recipes' term looks the most intriguing to me and I may try my hand at it over the break. Merry Christmas everyone!

Posted by Sandra Hanchard at 11:18 AM | (0) | (0)
In Categories Food and Beverage