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Maximising Search During an Economic Downturn

September 16, 2008

This week we've launched our new Hitwise Australia search report, Maximising Search During an Economic Downturn. We cover Australian consumer search trends in tight economic conditions across three key industries: financial services, travel and retail. My co-author on the report, Search Marketing Product Director, Stuart McKeown also offers best practice solutions in SEO, PPC and Landing Page Optimisation for marketers operating in this environment.

One of the interesting findings in the report was the substantial online interest in term deposits by Australian consumers. Major financial institutions in Australia have been active in promoting deposits in response to the global credit crunch; in turn we've witnessed a 150% increase in searches for 'term deposit' related terms, comparing weeks ending 5 January 2008 and 2 August 2008 (also see Robin's note on deposits in the UK).

From a search marketing perspective, we identified that financial services websites are highly dependent on brand-driven traffic; there are however significant advantages in adopting a SEO strategy that focuses on generic terms for lead generation. Some of the implementation topics covered include; building portfolios with core search terms, affiliate marketing with credit comparison websites, and creative link building.

Clients can obtain a copy via Hitwise University, or you can register here for a copy. We'll also be holding a webinar on September 24th based on this report.

Posted by Sandra Hanchard at 05:58 PM | (0) | (0)
In Categories Credit Crunch | Search