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Hitwise Intelligence - Sandra Hanchard - Asia Pacific

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Holiday Shopping Fast Movers - Lasoo Leads

December 11, 2007

Hitwise Fast Moving Search Terms to the Shopping & Classifieds industry reveal which brands and products are top-of-mind amongst consumers, leading up to the holiday shopping season.

New shopping search engine, Lasoo featured as the fastest moving search term to the Shopping & Classifieds industry for the 4 weeks ending 1 December 2007, indicating a successful launch campaign and consumer interest in the service which offers current specials from participating catalogues around Australia. Lasoo ranked 40th overall in the Shopping & Classifieds industry for the week ending 1 December 2007.

Festive items within the top 15 fast moving search terms included 'hampers', 'christmas lights' and 'christmas presents'. Retailers and brands that were top-of-mind included 'angus and robinson', 'crocs', 'target au' and 'oakley sunglasses'.

In the Appliances & Electronics industry, 'JB Hi-Fi Australia' and 'retravision perth' were the fastest moving retailers being searched. 'Nokia 1110i' was the fastest moving product search term, with 'fuji digital camera' ranked at 12th position. White good brands that appeared in the top 15 included 'black and decker australia' and 'westinghouse cooktops'.

Women's clothing featured prominently amongst the top terms to the Apparel & Accessories industry, including 'mini dresses', 'women's swimwear', 'womens shoes', and 'ladies watches'. 'Ugg' also featured at 14th position, representing a global fashion trend.

In the retail Books industry, recipe publication, 'maggies harvest' was the fastest moving search term, while fantasy fiction writer, 'kinley macgregor' was the leading author-related search term. Book retailers in the top 15 included 'angus books', 'bookshops australia' and 'abc shops australia'.

Retailers have the opportunity to intensify their online campaigns as they compete for consumer spend. As Christmas draws nearer, several retail industries have increased in market share significantly, including Department Stores, Books and Appliances & Electronics which grew by 36%, 34% and 28% respectively comparing weeks ending 6 October 2007 and 8 December 2007.

Posted by Sandra Hanchard at 04:44 PM | (0) | (0)
In Categories Shopping and Classifieds