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Hitwise Intelligence - Sandra Hanchard - Asia Pacific

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Fast Moving Retail Categories - Singapore

November 22, 2007

Apparel & Accessories was the fastest-growing retail sub-sector amongst the Shopping & Classifieds industry in the Singapore market, comparing weeks ending 11 November 2006 and 10 November 2007. Apparel & Accessories websites experienced a 3.03% percentage point increase over a yearly period to account for 9.26% of Shopping & Classifieds visits.

Search data indicates that consumers have a high propensity to search for brand names, with the top 30 search terms to the Apparel & Accessories industry for the 24 weeks ending 10 November 2007 comprised of leading brands. The top 5 search terms were 'coach', 'gucci', 'burberry', 'victoria secret' and 'topshop'. Other local brands within the top 30 included, 'lee hwa' and 'bayb'.

In the Video & Games sector, Play-asia led the sub-category with 11.13% market share for the week ending 10 November 2007, followed by Half.com (7.05%), CD Universe (4.11%), Qisahn.com (3.93%) and GameShop (3.75%). Searches for 'halo 3' spiked by 685% the week ending 29 September 2007 following its launch by Microsoft. While there was a subsequent spike in searches for 'xbox 360', the dominance in searches of 'psp' over other consoles suggests that the psp will be a popular Christmas gift item again this year in Singapore.

Net Communities & Chat is becoming an increasingly important source of traffic to Shopping & Classifieds websites, accounting for 10.21% of visits for the week ending 10 November 2007. This compared to 8.8% for Search Engines, and 6.19% for web-based email. Google Singapore was the top referring website to the Shopping & Classifieds industry for the week ending 10 November 2007, accounting for 18.06% of visits.

Industry statistics for Shopping & Classifieds websites reveals that only 37.2% of visits by Singapore Internet users resulted in a visit to a Singapore website, week ending 10 November 2007. This represents an opportunity for local retailers to capture a larger share of consumer spend by providing local content.

Posted by Sandra Hanchard at 12:40 PM | (0) | (0)
In Categories Shopping and Classifieds