About Hitwise

Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.

Hitwise Intelligence - Sandra Hanchard - Asia Pacific

Analyst Weblog

« Product Category Winners for Holiday Shopping | Fast Moving Retail Categories - Singapore »

Singapore Online Multimedia Update - Visits up 116%

October 30, 2007

Visits to the Entertainment - Multimedia industry, which includes animation, music, radio and video production and sharing websites enjoyed a 116% increase comparing September 2006 and September 2007 by Singapore Internet users. Multimedia websites have a strong online presence in Singapore, accounting for 3.5% of all Internet visits week ending 20 October 2007, compared to 1.84% in Australia and 1.26% in the US.

YouTube remained the market leader in the industry during the September 2006 - September 2007 period, enjoying a surge in traffic of 31% between weeks ending 29 September and 20 October 2007 to account for 42.93% of market share in the Entertainment - Multimedia industry. Crunchyroll.com, an online multimedia community that also allows users to share anime, ranked at second position in September 2007 and similarly increased its market share by 30% in the past four weeks, accounting for 7.95% of visits.

Other Entertainment websites that have increased their traction amongst Singapore Internet users over the year include Veoh.com - an Internet television network backed by Time Warner, and Tudou.com - a Chinese online multimedia community. Veoh.com and Tudou.com grew by 129% and 47% respectively between May and September 2007.

Multimedia websites are attractive to advertisers as users are engaged online for substantial time periods. YouTube for example had an average session time of 28 minutes 24 seconds for the week ending 20 October, compared to an All Categories average of 12 minutes 3 seconds.

Movies and Television websites are increasingly reliant on traffic from the Multimedia industry, with upstream traffic referrals accounting for 4.15% and 4.48% respectively. Channel NewsAsia, Fox and Channel 8 Singapore were amongst the top 10 websites visited after the Multimedia industry for the week ending 20 October 2007.