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Hitwise Intelligence - Sandra Hanchard - Asia Pacific

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Climate Change and David Hicks

February 14, 2007

I'll round up my series of posts on domestic and international politics by looking at the issues that are on the cards leading up to the Australian federal election this year. Hitwise search data provides a snapshot of the pressing concerns amongst voters:

AUelectionissues.png

You'll see that searches for 'David Hicks' and 'climate change' for the week ending February 10, 2007 have surpassed searches for 'abortion' and 'Iraq' which have long-been search terms to deliver high traffic volumes to the Hitwise Lifestyle - Politics category.

Posted by Sandra Hanchard at 12:34 PM | (3) | (0)
In Categories Politics

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Comments

Hi Sandra,

It's reasonable to presume that a fair chunk of those searches for "abortion" for because people were looking for the service, not the political debate. Can you confirm this by tracking the sites/pages they were clicking through?

On other hand, we can probably assume that few people were looking for holiday advice on Iraq...

Posted by Steven Noble | February 14, 2007 02:16 PM

Hi Steven,

That's a fair point - 11.36% of searches for 'abortion' resulted in visits to Health & Medical websites, as opposed to 7.2% to Politics websites.

Abortion however was one of the top 10 generic search terms in the Lifestyle - Politics category for the 4 weeks ending 10 February 2007 which makes it fair to say it's still top of mind in the political debate.

See my post on RU486 for more analysis on this topic.
http://weblogs.hitwise.com/sandra-hanchard/2006/02/ru486_australians_research_the.html

Posted by Sandra Hanchard | February 14, 2007 02:58 PM

Ah, very interesting two see two campaign sites sits in the top 5 for that study. Will bookmark that for later thinking.

Posted by Steven Noble | February 15, 2007 12:30 PM

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Sandra Hanchard

Senior Analyst, Hitwise Asia Pacific.

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