November 17, 2006

Water Shortage - Key Issue in Victorian State Election

As the Victorian State election nears it's been acknowledged by political leaders that tackling water shortage is a key election issue. The Hitwise Search Term chart below shows how quickly this issue has risen amongst the minds of online users and voters - it's interesting to note that 'water tanks' attracted higher volumes of traffic than did 'desalination' as a possible solution.

Australian Share of Searches

An important piece that's missing in the campaigns leading up to the election is where users land online after entering these search terms. As the Victorian branches of the Greens, Liberals and ALP parties make their bid on the most effective solution on water shortage, users are meanwhile directed to other websites. The table below shows that searches for 'water tanks' are being directly primarily to commercial websites, while searches on 'desalination' has more success in going to Government rather than opposing parties.

As water shortage and similar issues such as climate change pick up in the consciousness of the population, political parties have the opportunity to monitor and respond to this momentum through targeted content and well-optimised sites for search engine listings.

Posted by Sandra Hanchard at 06:28 PM
Posted to Politics

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Comments

Posted by: Dejan Petrovic at November 28, 2006 11:07 AM

Posted by: Sandra Hanchard at November 28, 2006 11:32 AM

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