June 16, 2006

Socceroos Stuff History

Visits to the Sports - Soccer category reached a daily peak on June 13th over a 3-month period, accounting for almost 1% of all Australian Internet activity, the day after the momentous Socceroos victory against Japan in the FIFA World Cup.

Searches for 'socceroos' also spiked dramatically, reaching a 3-month peak, week ending June 10, 2006. The Football Federation website received the most traffic on this term with 29.7% of traffic. Listings from the Google news service also enjoyed traffic from the term, 'socceroos', with Google News Australia receiving 10.4% of traffic.

Nike's TV campaign, "Stuff History" has successfully driven website traffic to the Nike Football Australia website. Stuff History which allows users to post comments to support the Socceroos against unfavourable odds, contributed 72.7% of upstream traffic to Nike Football for May 2006.

Hitwise Demographics data indicate that soccer remains a blokes' sport, with male Internet users accounting for 69.2% of visits to the Sports - Soccer category for the week ending June 10, 2006.

AU Visits to Sports - Soccer Websites

Websites that received traffic from 'socceroos', 12 weeks ending June 10, 2006

Posted by Sandra Hanchard at 04:57 PM
Posted to Sports

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