December 14, 2005

Ferrit.co.nz makes strong debut

The launch of online shopping directory, Ferrit.co.nz has had a successful debut in New Zealand, ranking as the 6th most popular website in the Shopping & Classifieds - Rewards & Directories category for the week ending December 3, 2005 with 2.75% market share. This was ahead of a number of well-established global websites, including Yahoo! Shopping, Bizrate.com and DealTime.com.

Ferrit.co.nz, powered by Telecom, allows users to search for products across a range of categories with the ability to specify geographic region. Users can link directly to the e-commerce page on the retailer's website, or add products to their own comparison pick-list.

Hitwise Clickstream data show that Trade Me referred the most upstream traffic to Ferrit.co.nz with 16.7% for the week ending December 3, 2005, indicating experienced online shoppers were quick to cross-reference their bids against the service on Ferrit.co.nz. Media-driven traffic was more prominent during the week ending December 10, 2005, with the majority of traffic to Ferrit.co.nz received from The New Zealand Herald and xtramsn.

Posted by Sandra Hanchard at 11:46 AM

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