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Hitwise Intelligence - Sandra Hanchard - Asia Pacific

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Ferrit.co.nz makes strong debut

December 14, 2005

The launch of online shopping directory, Ferrit.co.nz has had a successful debut in New Zealand, ranking as the 6th most popular website in the Shopping & Classifieds - Rewards & Directories category for the week ending December 3, 2005 with 2.75% market share. This was ahead of a number of well-established global websites, including Yahoo! Shopping, Bizrate.com and DealTime.com.

Ferrit.co.nz, powered by Telecom, allows users to search for products across a range of categories with the ability to specify geographic region. Users can link directly to the e-commerce page on the retailer's website, or add products to their own comparison pick-list.

Hitwise Clickstream data show that Trade Me referred the most upstream traffic to Ferrit.co.nz with 16.7% for the week ending December 3, 2005, indicating experienced online shoppers were quick to cross-reference their bids against the service on Ferrit.co.nz. Media-driven traffic was more prominent during the week ending December 10, 2005, with the majority of traffic to Ferrit.co.nz received from The New Zealand Herald and xtramsn.