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Hitwise Intelligence - Sandra Hanchard - Asia Pacific
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Quiz Show Questions Convert to Retail Search Terms
October 21, 2005
How ubiquitous is search engine use during quiz shows?
Television viewers scrambled to the Internet on October 18, to pre-empt Rob Fulton's answer that won him the ultimate prize in a first for popular television show in Australia, Who Wants To Be A Millionaire.
As Fulton reasoned his choice between, Bewitched, Get Smart, Hogans Heroes and I Dream of Jeannie, web users made their bets. Hitwise Search Intelligence reveals that guesses indicated by volume of searches, in order were, 'bewitched', 'get smart', 'i dream of jeannie' then 'hogans heroes'. There were over 2,100 unique search terms that referenced the premiere of each show.
The following day, October 18, users queried the purchase of DVDs, with terms including 'hogans heroes buy dvd' and 'get smart dvd'.
We're seeing evidence here of the convergence of television and Internet audiences. In the context of expanding online DVD, video and games distribution in Asia Pacific, this could spark a beautiful relationship between television networks and search engine marketing..
Posted by Sandra Hanchard at 10:54 AM
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Although it's not directly associated with television, RadioShack.com did a product launch for an RC car called ZipZaps.
We purchased the "zipzaps" keyword and derivatives in Overture and Google before the launch, and then when viral marketing began, we were able to turn interest and research into online conversions. Within one hour of the initial press release, we began to see activity. By the time commercials began running, the site was indexed organically and even more click volume occurred.
Does anyone know of solid research studies correlating broadcast commercials or shows to immediate search demand?
-Eric Clark
eclark@paydayok.com
http://www.paydayok.com
Posted by pay day loans | October 29, 2005 08:33 AM