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Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
Category Archives: Women
Searching to stay cool
July 06, 2009
Following last week’s heat wave, us Brits turned to the web in order to find ways to keep cool. The fastest moving search term sending traffic to our Shopping and Classifieds category last week was ‘paddling pools’. This was joined... Continue reading...
Posted by Robin Goad at 01:30 PM
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In Categories Fast moving search terms | Retail | Search | Shopping and Classifieds | Women
John Sergeant and Strictly Come Dancing online
November 21, 2008
A couple of weeks ago, when we predicted that Diana Vickers will win X-Factor, I opened my blog post thus: ‘Now that we’ve got the American election and the Glenrothes by-election out of the way, we can finally direct our... Continue reading...
Posted by Robin Goad at 09:20 AM
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In Categories BBC | Celebrities | Demographics | Men | Search | TV | Women
Online retail declines as Westfield opens
November 03, 2008
The economic downturn is beginning to have an impact on Internet retail in the UK. Monthly traffic to online retailers fell by 0.5% between October 2007 and 2008, while actual visits to the high street and shopping centers, as reported... Continue reading...
Posted by Robin Goad at 08:00 AM
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In Categories Demographics | Economy | Fast moving search terms | Mosaic lifestyle | Retail | Shopping and Classifieds | Women
X Factor vs. Strictly Come Dancing 2008
October 30, 2008
The annual pre-Christmas battle for Saturday night tea time TV supremacy is well under way. In the red corner: ITV’s The X Factor, with Cheryl Cole replacing Sharon Osbourne on the judging panel. In the blue corner: the BBC’s Strictly... Continue reading...
Posted by Robin Goad at 10:00 AM
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In Categories BBC | Celebrities | Demographics | News and Media | Search | TV | Video | Women
Facebook overtakes eBay to become third most visited website
August 05, 2008
Facebook became the third most visited website in the UK during July, overtaking eBay UK on the way. As the chart below illustrates, the social network received 2.75% of all UK Internet visits last month, equivalent to one in every... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Demographics | Email | Men | Retail | Shopping and Classifieds | Social networks | Women
Fast moving search terms: British Gas fallout, Beatrix Potter and diamond geezers
August 04, 2008
The 10 fastest moving search terms in the UK last week were: 1. beatrix potter 2. diamond geezer 3. southern electric 4. play.com uk 5. bbc cricket 6. u switch 7. carol vorderman 8. racing post 9. currys uk 10.... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories Economy | Fast moving search terms | Olympics | Retail | Search | Shopping and Classifieds | Sport | TV | Women
Superbrands: demographics and lifestyle information
July 23, 2008
The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we... Continue reading...
Posted by Robin Goad at 03:59 PM
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In Categories Automotive | BBC | Branding | Demographics | Gadgets | Google | Men | Mosaic lifestyle | News and Media | Retail | Shopping and Classifieds | Travel | Women
Asos.com: growth and demographics
July 02, 2008
Internet clothing retailer Asos.com seems to have shrugged off the economic downturn by yesterday announcing that it had doubled sales over the last 3 months. Following our analysis of the rapidly growing UK online fashion market last week, this didn’t... Continue reading...
Posted by Robin Goad at 10:30 AM
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In Categories Demographics | Fashion | Mosaic lifestyle | Retail | Shopping and Classifieds | Women
SATC more popular in UK than USA
May 27, 2008
The decision to hold the world premiere of the new Sex and the City movie in London has led to a surge in online searches in the UK. American interest in the film is yet to take off, although this... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories Fashion | Movies | Retail | Search | Shopping and Classifieds | Social networks | TV | Video | Women
UK DIY and Screwfix
April 03, 2008
Apparently, Good Friday is the busiest DIY day of the year, so I wasn’t surprised to see that traffic to our Shopping and Classifieds: House and Garden category increased noticeably during the Easter week. Slightly more unexpected, however, is the... Continue reading...
Posted by Robin Goad at 01:00 PM
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In Categories Men | Mosaic lifestyle | Retail | Search | Shopping and Classifieds | Social networks | Women
Miss Bimbo: who is visiting?
April 01, 2008
The ‘virtual fashion game’ Miss Bimbo has picked up a lot of press - Google News UK was the second ranked site receiving up traffic from the search term ‘miss bimbo’ last week. The website allows users to create a... Continue reading...
Posted by Robin Goad at 11:37 AM
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In Categories Fashion | Mosaic lifestyle | News and Media | Search | Social networks | Women
Moonpig.com, Valentine’s poems and romantic breaks
February 07, 2008
Online card delivery company Moonpig.com is currently experiencing its highest ever level of UK Internet traffic in the run up to Valentine’s Day. For the week ending 2 February 2008, UK Internet visits to the website have grown six-fold by... Continue reading...
Posted by Robin Goad at 05:00 PM
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In Categories Food | Retail | Search | Shopping and Classifieds | Travel | Women
Football: transfer traffic and the Kevin Keegan effect
January 21, 2008
We’re currently in the middle of a seasonal peak in traffic to our Sports – Football category. As the chart below illustrates, football (soccer) websites are receiving their highest level of traffic since the season started last summer, and slightly... Continue reading...
Posted by Robin Goad at 02:30 PM
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In Categories Men | Search | Sport | Women
Scrabulous, Facebook and Scrabble
January 16, 2008
You may have heard that Hasbro, which produces the popular board game Scrabble, is asking Facebook to remove its Scrabulous app. As the name suggests, Scrabulous is an online version of Scrabble that has become one of the most popular... Continue reading...
Posted by Robin Goad at 05:00 PM
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In Categories Search | Social networks | Toys | Women
The demographics of gadgets
December 12, 2007
We came across this interesting claim from John Lewis that it expects to sell more electrical goods to women than men for the first time this Christmas. In order to test their prediction, I looked at the demographics of our... Continue reading...
Posted by Robin Goad at 03:00 PM
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In Categories Demographics | Gadgets | Men | Retail | Shopping and Classifieds | Women
Alesha Dixon to win Strictly Come Dancing?
December 07, 2007
A couple of weeks ago we posted about the rivalry between the BBC’s Strictly Come Dancing and ITV’s The X-Factor, including a promise to make some predictions as to who would win the shows based our search data. Well, Strictly... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories Demographics | Search | TV | Women
Rugby searches overtake football following England's semi-final victory
October 15, 2007
Following the England rugby team’s semi-final victory over France this weekend, last week there were more UK Internet searches for the term 'rugby' than the term 'football' for the first time in 2 years. There has been a six-fold increase... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories Search | Sport | Women
