About Hitwise

Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.

Hitwise Intelligence - Robin Goad - UK

Analyst Weblog

Category Archives: Twitter

YouTube and Twitter erode Facebook’s dominance of social

June 14, 2011

In this month’s search and social analysis release we saw some pretty interesting trends in our Social Networking and Forums category, including a bumper month of traffic for Twitter, extended growth for YouTube and a declining market share for Facebook.... Continue reading...

Tweet Posted by Robin Goad at 09:56 AM | (0)
In Categories Facebook | Social networks | Twitter | Video

Twitter accounts for 1 in every 184 UK Internet visits online

May 23, 2011

Twitter just keeps on growing, reaching another new peak in UK Internet traffic this weekend on Saturday 21 May. The site experienced its highest ever volume of online traffic on Saturday, accounting for 0.54% of all UK Internet visits that... Continue reading...

Tweet Posted by Robin Goad at 03:51 PM | (0)
In Categories Social networks | Twitter

Twitter has biggest ever day of online traffic after super injunction revelations

May 10, 2011

Twitter had its highest ever peak in UK Internet visits yesterday (9 May 2011) due to the extraordinary revelations of the super injunction scandal, which exposed the identities of several high profile celebrities. Visits to Twitter increased by 14% on... Continue reading...

Tweet Posted by Robin Goad at 03:08 PM | (0)
In Categories Celebrities | Social networks | Twitter

Social media more popular than Entertainment online

March 16, 2011

Social networks continue to grow in dominance and for the first time ever, social media has become the single biggest activity online in the UK, overtaking the Entertainment category. During January 2011 social networks accounted for 12.4% of all UK... Continue reading...

Christmas 2.0 – a time for sharing (on Facebook at least)

December 23, 2010

Social networking has become an integral part of our lives and this Christmas more people will be sharing messages of good will with each other than ever before. As we get closer to Christmas Day visits to social networking sites... Continue reading...

Snow dictates search behaviour to news, travel and retail sites

December 20, 2010

Online search behaviour was dictated this weekend by the snow. With the flakes falling thick and fast on Saturday there were huge spikes in traffic to news, weather, travel and social networking sites. With reports of up to five inches... Continue reading...

Digital Death provides boon of Life for kids charity

December 08, 2010

Running an effective social media campaign is no easy task for any company, but for a charity with limited marketing resources that challenge is especially difficult. Perhaps the greatest success to date of an excellent charitable social media campaign was... Continue reading...

Gamu Nhengu number one search topic driving traffic to Facebook

October 07, 2010

X-Factor controversy has been splashed all over the media this week ever since Cheryl Cole decided not to put through outstanding talent Gamu Nhengu. What first seemed like a talent contest fix then descended into accusations of racism and finally... Continue reading...

Tweet Posted by Robin Goad at 01:03 PM | (0)
In Categories Celebrities | Fast moving search terms | TV | Twitter

Kim Kardashian most popular celebrity using Twitter

September 30, 2010

Twitter has attracted some very high profile users in the last three years with Britney Spears, Demi Moore, Ashton Kutcher, Stephen Fry and Jonathan Ross all big advocates of the micro-blogging platform. However, the most popular celebrity to use Twitter... Continue reading...

Tweet Posted by Robin Goad at 04:50 PM | (3) | (0)
In Categories Celebrities | Social networks | Twitter

Social networks now more popular than search engines in the UK

June 08, 2010

Social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more... Continue reading...

Leadership debate winners: Lib Dems, Sky News, ITV and Twitter

April 19, 2010

Despite the best efforts of an Icelandic volcano to ground all Northern European flights and take (obscure?) the limelight, last week’s leaders’ debate grabbed a lot of media attention. The consensus view is that Nick Clegg came out on top,... Continue reading...

2009 online: the year in review

December 21, 2009

The end of the year presents and excellent opportunity for reflection, and also for lists. Combining the two, I’ve decided to reflect on the last year of online activity in the UK by providing a list of our most popular... Continue reading...

Twitter overtakes MySpace in the UK

September 01, 2009

Last week Twitter received more UK Internet visits than MySpace for the first time. As the chart below illustrates, for the week ending 29/08/09 Twitter.com picked up 1 in every 400 UK Internet visits and ranked as the 27th most... Continue reading...

Tweet Posted by Robin Goad at 11:39 AM | (4) | (5)
In Categories Social networks | Twitter

Friendfeed, Facebook and Twitter

August 11, 2009

Following today’s announcement that Facebook has purchased Friendfeed, I thought a few UK stats on the latter might be of interest. As the chart below illustrates, Friendfeed is a fast growing site, and its traffic has increased by 180% over... Continue reading...

Twitter sending traffic to online media sites, but not online retailers

June 24, 2009

Thanks to everyone that listened to today’s Twitter webinar - we managed to reach capacity with 200 people logged in!. If you missed it, we’ll be posting the recording soon and will email / blog / tweet the link. In... Continue reading...

Iran searches and Twitter

June 23, 2009

Given the current political situation in the country, we were expecting to see a spike in searches for ‘iran’ last week. As the chart below illustrates, there were more searches for Iran during the week ending 20/06/09 than for Iraq,... Continue reading...

What would a Google-Twitter marriage mean?

April 06, 2009

Last week it was reported that Google is in talks to purchase Twitter. Therefore, now seems like a good time to revisit some of the stats, starting with the top level traffic figures. As the chart below illustrates, UK Internet... Continue reading...

Celeb and entertainment searches dominate Google News

March 26, 2009

Last week we revealed that Twitter had overtaken Google News in the UK. However, although everyone’s favourite micro-blogging service receives more UK Internet visits, Google News remains the greater source of traffic for News and Media websites. As the chart... Continue reading...

Twitter and UK newspaper websites

March 16, 2009

Last week (w/e 14/03/09) Twitter.com was the 54th most visited website in the UK, up from 66th the week before. One consequence of Twitter rapid rise up the rankings is that the micro-blogging service has now overtaken most of the... Continue reading...

Guest post – ‘Click’ review by David Soskin

March 02, 2009

Following the example of my US colleagues, today I’m posting our first ever guest posting on the UK blog. I’d like to introduce David Soskin, Vice Chairman of Cheapflights, loyal Hitwise client for a number of years, and well respected... Continue reading...

Twitter enters top 100 sites; UK traffic has trebled already in 2009

February 10, 2009

Last week (w/e 07/02/09) Twitter became one of the 100 most visited websites in the UK for the first time. It ranked 91st within All Categories, placing above online heavyweights such as Expedia UK (96), Gumtree (100), easyJet (101), Digital... Continue reading...

Tweet Posted by Robin Goad at 11:30 AM | (27) | (4)
In Categories Blogs | Social networks | Twitter

Twitter traffic increases 10-fold in a year

January 21, 2009

Following Heather’s post yesterday on Twitter overtaking Digg in the US, here is some UK data on the most talked about website of the moment: UK Internet traffic to the site has increased 10-fold over past last 12 months. For... Continue reading...

Robin Goad

Research Director, Hitwise UK.