Analyst Weblog
Today we have another guest post from our UK Client Intelligence Analyst and resident gadget expert, Richard Seymour. At Hitwise we are able to look into the fascinating ways that search data can provide insights and inform decisions about our... Continue reading...
Posted by Robin Goad at 01:35 PM
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In Categories Click | Gadgets | Guest posts | Mobile phones | Retail | Shopping and Classifieds | Toys
Given the economic conditions, people are watching Christmas retail numbers like hawks. Below are the key numbers for online shopping in the UK over the last few days. Sales searches up 3.2% Combined, UK Internet searches for the terms ‘sales’... Continue reading...
Posted by Robin Goad at 12:20 PM
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In Categories Christmas | Economy | Experian | Fashion | Gadgets | Retail | Search | Shopping and Classifieds | Toys
Nintendo’s Wii Console, which accounted for more than one in three games console searches in November, overtook Nintendo’s Wii Fit to become the UK’s most searched-for product in November. The company’s DS Lite was also the fastest growing console online,... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Christmas | Gadgets | Games | Retail | Search | Social networks | Toys
UK Internet searches for toys doubled during November as the gift buying season began in earnest. Guess Who Extra, an updated electronic version of the classic 1980’s game, was the most searched-for game during November, accounting for one in every... Continue reading...
Posted by Robin Goad at 01:01 PM
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In Categories Christmas | Retail | Search | Shopping and Classifieds | Toys
In our retail webinar last week I noted that UK pre-Christmas Internet traffic to Shopping and Classified websites has already started to decline from its peak on Sunday November 30th. As the data in the chart below illustrates, the week... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories Christmas | Fashion | Gadgets | Retail | Search | Shopping and Classifieds | Sport | TV | Toys
We launched our New Search Intelligence tool in the UK today and, amongst other enhancements, it includes additional paid / organic search data. One great new feature allows you to measure paid search rates by industry, so I thought I’d... Continue reading...
Posted by Robin Goad at 03:00 PM
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In Categories Automotive | Financial Services | Government | News and Media | Property | Retail | Search | Shopping and Classifieds | Toys | Travel
The top online brands in the UK have significantly increased their rate of paid brand search following the recent changes to Google’s trademark policy on May 5th. Before Google’s changes took effect (4 weeks ending 12/04/2008), 9.2% of the search... Continue reading...
Posted by Robin Goad at 01:00 PM
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In Categories Financial Services | Google | Retail | Search | Shopping and Classifieds | Toys
You may have heard that Hasbro, which produces the popular board game Scrabble, is asking Facebook to remove its Scrabulous app. As the name suggests, Scrabulous is an online version of Scrabble that has become one of the most popular... Continue reading...
Posted by Robin Goad at 05:00 PM
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In Categories Search | Social networks | Toys | Women
The Nintendo Wii was the most searched for product by UK Internet shoppers during November. There were thirteen times as many UK Internet searches for ‘nintendo wii’ sending traffic to the Hitwise Shopping and Classifieds category as there were for... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Christmas | Gadgets | Retail | Search | Shopping and Classifieds | Toys
We’ve just completed our latest hot gadget list and, given the amount of coverage they have received, I wasn’t surprised to see that the Nintendo Wii is currently the most searched for console in the UK, nor that the iPhone... Continue reading...
Posted by Robin Goad at 02:00 PM
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In Categories Christmas | Gadgets | Retail | Search | Shopping and Classifieds | Toys
The fifth series of Dragons' Den is in full swing, and the most memorable product so far has been the Youdoo doll, designed by Sarah Lu. The personalize-able doll won the backing of Dragon Deborah Meaden during the second episode,... Continue reading...
Posted by Robin Goad at 08:00 AM
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In Categories Shopping and Classifieds | Toys
Following a charity interlude, here is the penultimate Christmas shopping 'hot products' list. Analysis of the top search terms sending traffic to top 100 UK online retailers shows that the most popular girls' toys, dolls, are 29% more popular than... Continue reading...
Posted by Robin Goad at 01:49 PM
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In Categories Movies | Music | TV | Toys