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Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
Category Archives: Toys
Mobile phones are the most searched for consumer electronics product; Apple the top brand
March 18, 2009
Today we have another guest post from our UK Client Intelligence Analyst and resident gadget expert, Richard Seymour. At Hitwise we are able to look into the fascinating ways that search data can provide insights and inform decisions about our... Continue reading...
Posted by Robin Goad at 01:35 PM
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In Categories Click | Gadgets | Guest posts | Mobile phones | Retail | Shopping and Classifieds | Toys
UK online retail: Christmas round up
December 29, 2008
Given the economic conditions, people are watching Christmas retail numbers like hawks. Below are the key numbers for online shopping in the UK over the last few days. Sales searches up 3.2% Combined, UK Internet searches for the terms ‘sales’... Continue reading...
Posted by Robin Goad at 12:20 PM
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In Categories Christmas | Economy | Experian | Fashion | Gadgets | Retail | Search | Shopping and Classifieds | Toys
Nintendo Wii and DS account for two-thirds of console searches
December 18, 2008
Nintendo’s Wii Console, which accounted for more than one in three games console searches in November, overtook Nintendo’s Wii Fit to become the UK’s most searched-for product in November. The company’s DS Lite was also the fastest growing console online,... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Christmas | Gadgets | Games | Retail | Search | Social networks | Toys
Retro toys dominate as searches for toys double in the run up to Christmas
December 18, 2008
UK Internet searches for toys doubled during November as the gift buying season began in earnest. Guess Who Extra, an updated electronic version of the classic 1980’s game, was the most searched-for game during November, accounting for one in every... Continue reading...
Posted by Robin Goad at 01:01 PM
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In Categories Christmas | Retail | Search | Shopping and Classifieds | Toys
Pre-Christmas peaks in online retail traffic
December 16, 2008
In our retail webinar last week I noted that UK pre-Christmas Internet traffic to Shopping and Classified websites has already started to decline from its peak on Sunday November 30th. As the data in the chart below illustrates, the week... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories Christmas | Fashion | Gadgets | Retail | Search | Shopping and Classifieds | Sport | TV | Toys
Paid search rates by industry
September 09, 2008
We launched our New Search Intelligence tool in the UK today and, amongst other enhancements, it includes additional paid / organic search data. One great new feature allows you to measure paid search rates by industry, so I thought I’d... Continue reading...
Posted by Robin Goad at 03:00 PM
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In Categories Automotive | Financial Services | Government | News and Media | Property | Retail | Search | Shopping and Classifieds | Toys | Travel
22% increase in paid brand search rates following Google’s trademark changes
June 19, 2008
The top online brands in the UK have significantly increased their rate of paid brand search following the recent changes to Google’s trademark policy on May 5th. Before Google’s changes took effect (4 weeks ending 12/04/2008), 9.2% of the search... Continue reading...
Posted by Robin Goad at 01:00 PM
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In Categories Financial Services | Google | Retail | Search | Shopping and Classifieds | Toys
Scrabulous, Facebook and Scrabble
January 16, 2008
You may have heard that Hasbro, which produces the popular board game Scrabble, is asking Facebook to remove its Scrabulous app. As the name suggests, Scrabulous is an online version of Scrabble that has become one of the most popular... Continue reading...
Posted by Robin Goad at 05:00 PM
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In Categories Search | Social networks | Toys | Women
Nintendo Wii the most searched for product this Christmas, despite UK shortages
December 05, 2007
The Nintendo Wii was the most searched for product by UK Internet shoppers during November. There were thirteen times as many UK Internet searches for ‘nintendo wii’ sending traffic to the Hitwise Shopping and Classifieds category as there were for... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Christmas | Gadgets | Retail | Search | Shopping and Classifieds | Toys
Digital photo frames more popular than cameras this Christmas
November 28, 2007
We’ve just completed our latest hot gadget list and, given the amount of coverage they have received, I wasn’t surprised to see that the Nintendo Wii is currently the most searched for console in the UK, nor that the iPhone... Continue reading...
Posted by Robin Goad at 02:00 PM
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In Categories Christmas | Gadgets | Retail | Search | Shopping and Classifieds | Toys
Youdoo doll a Dragons' Den success
November 02, 2007
The fifth series of Dragons' Den is in full swing, and the most memorable product so far has been the Youdoo doll, designed by Sarah Lu. The personalize-able doll won the backing of Dragon Deborah Meaden during the second episode,... Continue reading...
Posted by Robin Goad at 08:00 AM
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In Categories Shopping and Classifieds | Toys
Bratz the most popular toys in the run up to Christmas
October 05, 2007
Following a charity interlude, here is the penultimate Christmas shopping 'hot products' list. Analysis of the top search terms sending traffic to top 100 UK online retailers shows that the most popular girls' toys, dolls, are 29% more popular than... Continue reading...
Posted by Robin Goad at 01:49 PM
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In Categories Movies | Music | TV | Toys
