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Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
Category Archives: Property
Mortgages: Deposits and Fixed Rates
July 29, 2009
With Robin enjoying the thrills of being a new father, he has left the blog-reigns to me, Richard Seymour - Client Intelligence Analyst at Hitwise UK, for a couple of weeks. I’ve recently experienced a ‘life-event’ of my own by... Continue reading...
Posted by Robin Goad at 05:58 PM
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In Categories Financial Services | Guest posts | Property | Search
Local Internet data: Liverpool example
June 15, 2009
Last month I had the pleasure of speaking at the Digital Editors Network forum, an event organized by Francois Nel from the Journalism Leaders Program at the University of Central Lancashire (UCLAN). One of the topics that came up during... Continue reading...
Posted by Robin Goad at 11:40 AM
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In Categories Education | Employment | Football | Government | Local | News and Media | Property | Search | Sport
Property websites and the online house price crash
December 17, 2008
In September we revealed that online House and Garden retailers had overtaken Property websites in terms of UK Internet visits. As you would expect, in the three months since that blog post, the situation has only got worse for online... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories Demographics | Economy | Experian | Mosaic lifestyle | Property | Search
Interest rate cut: impact on search behaviour
November 10, 2008
Following last week’s shock 1.5% rate cut by the Bank of England, UK Internet searches for ‘interest rates’ reached a three year high. As the chart below illustrates, this also led to a spike in searches for ‘tracker mortgages’ and... Continue reading...
Posted by Robin Goad at 11:31 AM
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In Categories Demographics | Economy | Financial Services | Mosaic lifestyle | Property | Search
DIY and gardening content online
October 23, 2008
Last month we showed how traffic to House and Garden retail websites has been increasing, despite – or, perhaps more accurately, because of - the credit crunch. Both DIY and furniture retailers are benefitting from this boom, but what about... Continue reading...
Posted by Robin Goad at 01:00 PM
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In Categories News and Media | Property | Weather
DIY and furniture retailers overtake estate agents online
September 11, 2008
UK Internet visits to house and garden retail websites have increased by 20.5% over the last 12 months, despite the credit crunch and falling house prices. At the same time, UK Internet visits to estate agents and property websites have... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories Economy | Property | Retail | Search | Shopping and Classifieds
Paid search rates by industry
September 09, 2008
We launched our New Search Intelligence tool in the UK today and, amongst other enhancements, it includes additional paid / organic search data. One great new feature allows you to measure paid search rates by industry, so I thought I’d... Continue reading...
Posted by Robin Goad at 03:00 PM
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In Categories Automotive | Financial Services | Government | News and Media | Property | Retail | Search | Shopping and Classifieds | Toys | Travel
Postcode searches and SEO
June 03, 2008
One of the more curious and unexpected fast moving search terms that we spotted on Monday was ‘b78 3tw’. As you can probably guess, this is a postcode. Specifically, it is the postcode of Drayton Manor Park, a popular theme... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Google | Property | Search | Travel
UK house prices: searches and sales
June 02, 2008
Heather Hopkins recently identified a correlation between house searches and house sales in the US. She compared searches for the term "homes for sale" with actual sales data from the American National Association of Realtors, and found that there was... Continue reading...
Posted by Robin Goad at 04:00 PM
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In Categories Economy | Financial Services | News and Media | Property | Search
Property search terms
September 17, 2007
We’ll be presenting a property webinar tomorrow that will expand on our recent analysis of searches for overseas properties. Today I wanted to share some additional property-related findings to whet your appetite for the webinar. The table below illustrates the... Continue reading...
Posted by Robin Goad at 01:40 PM
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In Categories Financial Services | Property | Search
Overseas property searches increase by 24%
August 23, 2007
Yesterday the Office of National Statistics released data showing that 385,000 people left the UK for the long term in the year to mid-2006. This news is timely for us, as it coincides with some work we have just completed... Continue reading...
Posted by Robin Goad at 01:29 PM
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In Categories Property
