Analyst Weblog
As the current financial year comes to a close and FY12 begins on 6 April, consumers are searching for ISAs in order to make the most of their tax free savings. Searches for ISAs have increased by 185% in the... Continue reading...
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Posted by Robin Goad at 04:42 PM
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In Categories Financial Services | Insurance | Paid search
At midnight last night thousands of video games fans queued to get their hands on the latest must-have game – Call of Duty: Black Ops. Obviously there were plenty of people who couldn’t buy a copy last night and instead... Continue reading...
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Posted by Robin Goad at 11:58 AM
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In Categories Games | Paid search | Search | Shopping and Classifieds
Google has made some big changes to its search capabilities with the introduction of Google Instant. Search results now appear instantly in real-time as you type making the new Google search incredibly fast. Whilst initially the introduction of autocomplete to... Continue reading...
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Posted by Robin Goad at 10:49 AM
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In Categories Google | Paid search | Search
With the unveiling in June of the Universal theme park, the Wizarding World of Harry Potter, the movie trailer for Harry Potter and the Deathly Hallows, and the release of Lego Harry Potter: Years 1-4, it's fair to say that... Continue reading...
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Posted by Robin Goad at 10:39 AM
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In Categories Gadgets | Games | Movies | Paid search | Search | Toys | Travel
A couple of years ago we highlighted the extraordinary case of Woodlands Junior School, the best optimised school website in the UK. It appears high up on the Google SERP for popular seasonal terms such as ‘mothers day’, ‘pancake day’,... Continue reading...
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Posted by Robin Goad at 09:58 AM
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In Categories Education | Fast moving search terms | Paid search | Retail | Search | Shopping and Classifieds
The UK VAT rate returned to 17.5% on January 1st and, as a result, UK Internet searches related to the change also increased. As the chart below illustrates, searches for our “VAT Increase” portfolio (which includes terms such as ‘vat... Continue reading...
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Posted by Robin Goad at 12:00 PM
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In Categories Christmas | Fast moving search terms | Financial Services | Gadgets | Government | Paid search | Retail | Search | Shopping and Classifieds | Sport
Just after Easter we wrote a blog about the popularity of searches for shop opening times / hours. That analysis showed that searches for retailer opening times spiked during the May and August bank holidays, over Easter, and at Christmas... Continue reading...
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Posted by Robin Goad at 10:24 AM
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In Categories Christmas | Easter | Fashion | Fast moving search terms | Paid search | Retail | Search | Shopping and Classifieds | Supermarkets
UK Internet searches for video games increased by 28% last week following the release of the much hyped and anticipated Call of Duty: Modern Warfare 2. As the chart below illustrates, Video Games overtook Mobile Phones to become the most... Continue reading...
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Posted by Robin Goad at 08:50 AM
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In Categories Fast moving search terms | Gadgets | Games | Paid search | Retail | Richard Seymour | Search | Shopping and Classifieds
Today is Blog Action Day and, as with last year, Alan Long has beaten me to it with an excellent post on this year’s topic, climate change. I’m taking a similar approach, looking at climate changes related searches in the... Continue reading...
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Posted by Robin Goad at 09:40 AM
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In Categories Economy | Environment | Government | News and Media | Paid search | Science | Search | Utilities | Weather
Whilst looking through this week’s list of fast moving search terms, one term that caught my eye was ‘great north run photos’. As the chart below illustrates, searches for the term spiked last week (w/e 26/09/09) in line with the... Continue reading...
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Posted by Robin Goad at 11:00 AM
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In Categories BBC | Charities | Fast moving search terms | Local | News and Media | Paid search | Search | Sport
The insurance industry relies on paid search traffic more than most other online sectors. During June 2009, 33.0% of all the UK Internet traffic that insurance websites received from search engines came via paid clicks. That paid search rate is... Continue reading...
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Posted by Robin Goad at 12:20 PM
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In Categories Automotive | Financial Services | Health | Paid search | Search | Travel
The launches on June 19th of two 3G touchscreen phones from the most searched for mobile phone brands in the UK, Apple and Nokia, have created a buzz in the Hitwise office this week. Hitwise UK’s resident gadget expert, Client... Continue reading...
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Posted by Robin Goad at 01:10 PM
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In Categories Gadgets | Guest posts | Paid search | Retail | Richard Seymour | Search | Shopping and Classifieds
UK Internet searches for ‘swine flu’ increased 58-fold last week, making it Britain’s fastest moving search term. Of the 10.9 million distinct search terms we tracked in the UK last week, ‘swine flu’ ranked 20th. As the chart below illustrates,... Continue reading...
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Posted by Robin Goad at 12:00 PM
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In Categories Fast moving search terms | Government | Health | News and Media | Paid search | Search
Last week I highlighted the overall decline in the UK paid search rate over the last 12 months, and focused on the retail sector in particular. I also promised to provide similar analysis for some other industries, so here is... Continue reading...
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Posted by Robin Goad at 09:50 AM
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In Categories Economy | Paid search | Search | Travel
As you would expect, last week’s budget received a lot of press attention. UK Internet searches for the term ‘budget’ increased 27-fold between the weeks ending April 18th and 25th. However, as the chart below illustrates, searches for the term... Continue reading...
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Posted by Robin Goad at 11:00 AM
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In Categories Economy | Fast moving search terms | Financial Services | Government | News and Media | Paid search | Politics
The amount of traffic that online retailers receive from paid search – i.e. from sponsored or paid for links on search engines such as Google, Yahoo!, Live and Ask - has fallen over the last 12 months. During March 2009,... Continue reading...
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Posted by Robin Goad at 08:00 AM
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In Categories Books | Economy | Email | Fashion | Paid search | Retail | Search | Shopping and Classifieds | Social networks