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Hitwise Intelligence - Robin Goad - UK
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Category Archives: Paid search
Video Games searches overtake Mobile Phones following release of Call of Duty: Modern Warfare 2
November 20, 2009
UK Internet searches for video games increased by 28% last week following the release of the much hyped and anticipated Call of Duty: Modern Warfare 2. As the chart below illustrates, Video Games overtook Mobile Phones to become the most... Continue reading...
Posted by Robin Goad at 08:50 AM
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In Categories Fast moving search terms | Gadgets | Games | Paid search | Retail | Search | Shopping and Classifieds
Searches for climate change and energy efficiency (Blog Action Day)
October 15, 2009
Today is Blog Action Day and, as with last year, Alan Long has beaten me to it with an excellent post on this year’s topic, climate change. I’m taking a similar approach, looking at climate changes related searches in the... Continue reading...
Posted by Robin Goad at 09:40 AM
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In Categories Economy | Environment | Government | News and Media | Paid search | Science | Search | Utilities | Weather
The importance of photo searches
September 29, 2009
Whilst looking through this week’s list of fast moving search terms, one term that caught my eye was ‘great north run photos’. As the chart below illustrates, searches for the term spiked last week (w/e 26/09/09) in line with the... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories BBC | Charities | Fast moving search terms | Local | News and Media | Paid search | Search | Sport
The role of paid search and comparison sites in the insurance sector
July 14, 2009
The insurance industry relies on paid search traffic more than most other online sectors. During June 2009, 33.0% of all the UK Internet traffic that insurance websites received from search engines came via paid clicks. That paid search rate is... Continue reading...
Posted by Robin Goad at 12:20 PM
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In Categories Automotive | Financial Services | Health | Paid search | Search | Travel
Apple iPhone 3G S vs Nokia N97
June 18, 2009
The launches on June 19th of two 3G touchscreen phones from the most searched for mobile phone brands in the UK, Apple and Nokia, have created a buzz in the Hitwise office this week. Hitwise UK’s resident gadget expert, Client... Continue reading...
Posted by Robin Goad at 01:10 PM
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In Categories Gadgets | Guest posts | Paid search | Retail | Search | Shopping and Classifieds
Swine flu searches increase 58-fold
May 05, 2009
UK Internet searches for ‘swine flu’ increased 58-fold last week, making it Britain’s fastest moving search term. Of the 10.9 million distinct search terms we tracked in the UK last week, ‘swine flu’ ranked 20th. As the chart below illustrates,... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories Fast moving search terms | Government | Health | News and Media | Paid search | Search
Travel industry experiences decline in paid search
April 30, 2009
Last week I highlighted the overall decline in the UK paid search rate over the last 12 months, and focused on the retail sector in particular. I also promised to provide similar analysis for some other industries, so here is... Continue reading...
Posted by Robin Goad at 09:50 AM
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In Categories Economy | Paid search | Search | Travel
Budget 2009: paid search tactics
April 27, 2009
As you would expect, last week’s budget received a lot of press attention. UK Internet searches for the term ‘budget’ increased 27-fold between the weeks ending April 18th and 25th. However, as the chart below illustrates, searches for the term... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Economy | Fast moving search terms | Financial Services | Government | News and Media | Paid search | Politics
Online retailers receiving less traffic from paid search, but more from social networks
April 22, 2009
The amount of traffic that online retailers receive from paid search – i.e. from sponsored or paid for links on search engines such as Google, Yahoo!, Live and Ask - has fallen over the last 12 months. During March 2009,... Continue reading...
Posted by Robin Goad at 08:00 AM
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In Categories Books | Economy | Email | Fashion | Paid search | Retail | Search | Shopping and Classifieds | Social networks
