Analyst Weblog
I recently blogged about changing Internet usage habits in the UK, and specifically about the shift from transactional to content based websites. Within that mix, it is typically the growth of newer areas - such as social networks and video... Continue reading...
Posted by Robin Goad at 01:20 PM
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In Categories BBC | Demographics | Email | Experian | Mosaic lifestyle | News and Media
Amongst all of the excitement about Bing, Microsoft’s new search engine, one element of the new service that hasn’t received a huge amount of coverage is its news search function. Bing News Search offers a similar service to Google News,... Continue reading...
Posted by Robin Goad at 12:10 PM
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In Categories BBC | Demographics | Experian | Mosaic lifestyle | News and Media | Search
The government’s car scrappage scheme has been live for a few months now, and the consensus from the industry seems to be that it is starting to have an impact on new car sales. Looking at our search data, the... Continue reading...
Posted by Robin Goad at 02:30 PM
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In Categories Automotive | Demographics | Economy | Experian | Mosaic lifestyle | Search
Following today’s announcement that Facebook has purchased Friendfeed, I thought a few UK stats on the latter might be of interest. As the chart below illustrates, Friendfeed is a fast growing site, and its traffic has increased by 180% over... Continue reading...
Posted by Robin Goad at 01:50 PM
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In Categories Demographics | Experian | Mosaic lifestyle | Social networks | Twitter
Monday mornings are never the most cheerful time of the week, but mine are often brightened up by perusing our list of the previous week’s fast moving search terms. This morning the term that brought a smile to my face... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Books | Celebrities | Demographics | Environment | Experian | Fast moving search terms | Mosaic lifestyle | Retail | Science | Shopping and Classifieds
Yesterday I received a call from Sridhar Venkatapuram of the London Business School asking me about the online behaviour of students in the UK. I mentioned on Twitter that I was pulling a list of the 100 most popular websites... Continue reading...
Posted by Robin Goad at 02:30 PM
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In Categories BBC | Blogs | Branding | Celebrities | Demographics | Education | Email | Experian | Fashion | Google | Mosaic lifestyle | News and Media | Retail | Shopping and Classifieds | Social networks | TV | Top UK websites
As you would expect, UK Internet traffic to the official London Marathon website spiked last week and was up 25% on the previous year. Searches for the race also increased, but I was surprised to see both ‘london marathon 2009’... Continue reading...
Posted by Robin Goad at 02:30 PM
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In Categories Charities | Demographics | Experian | Fast moving search terms | Mosaic lifestyle | Search | Sport
UK Internet visits to the homepage of The Apprentice, the BBC TV show starring Sir Alan Sugar, have shot up over the last week. Some of this traffic is a result of anticipation for the forthcoming fifth series, but most... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories BBC | Celebrities | Charities | Demographics | Education | Employment | Experian | Government | Mosaic lifestyle | Search | TV
Last week UK Internet searches for a portfolio of 100+ Bollywood stars was 68% higher than a year ago. Here is a list of the top 20 most searched for actors and actresses from that portfolio over the 4 weeks... Continue reading...
Posted by Robin Goad at 12:30 PM
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In Categories Celebrities | Demographics | Experian | Mosaic lifestyle | Movies | Music | Search | TV | Video
In September we revealed that online House and Garden retailers had overtaken Property websites in terms of UK Internet visits. As you would expect, in the three months since that blog post, the situation has only got worse for online... Continue reading...
Posted by Robin Goad at 09:00 AM
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In Categories Demographics | Economy | Experian | Mosaic lifestyle | Property | Search
High street retailers received 22% more UK Internet visits than online only retailers in November, and the gap is likely to widen during December. The chart below illustrates UK Internet visits to our two custom categories of high street and... Continue reading...
Posted by Robin Goad at 04:50 PM
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In Categories Christmas | Demographics | Experian | Fashion | Mosaic lifestyle | Retail | Shopping and Classifieds
The economic situation has worsened since our post on ‘redundancy’ searches in June, and unfortunately this is having a negative impact on job security. Consequently UK Internet searches for ‘redundancy’ have increased by 83% since August, reaching their highest peak... Continue reading...
Posted by Robin Goad at 09:30 AM
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In Categories Christmas | Demographics | Economy | Employment | Government | Mosaic lifestyle | Search
Following last week’s shock 1.5% rate cut by the Bank of England, UK Internet searches for ‘interest rates’ reached a three year high. As the chart below illustrates, this also led to a spike in searches for ‘tracker mortgages’ and... Continue reading...
Posted by Robin Goad at 11:31 AM
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In Categories Demographics | Economy | Financial Services | Mosaic lifestyle | Property | Search
The economic downturn is beginning to have an impact on Internet retail in the UK. Monthly traffic to online retailers fell by 0.5% between October 2007 and 2008, while actual visits to the high street and shopping centers, as reported... Continue reading...
Posted by Robin Goad at 08:00 AM
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In Categories Demographics | Economy | Fast moving search terms | Mosaic lifestyle | Retail | Shopping and Classifieds | Women
Today is Blog Action Day, and this year the subject is poverty. Alan has already written an excellent post about the online charity landscape in Australia, so I thought that I would do the same for the UK. The most... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Charities | Christmas | Demographics | Economy | Mosaic lifestyle | Retail | Shopping and Classifieds
I’m writing this at 10:30am, so it seems like Earth probably hasn’t been sucked into a black hole (at least not yet). The ‘big bang’ experiment, which aims to recreate in miniature the creation of the Universe, has successfully started... Continue reading...
Posted by Robin Goad at 11:30 AM
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In Categories Demographics | Education | Mosaic lifestyle | Science
Using Hitwise data in combination with Experian’s Mosaic lifestyle information enables us to build a rich user profile of a given website or industry. Mosaic is a household-based segmentation system that classifies all UK households and neighborhoods into 61 unique... Continue reading...
Posted by Robin Goad at 08:21 AM
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In Categories Demographics | Mosaic lifestyle | News and Media
The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we... Continue reading...
Posted by Robin Goad at 03:59 PM
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In Categories Automotive | BBC | Branding | Demographics | Gadgets | Google | Men | Mosaic lifestyle | News and Media | Retail | Shopping and Classifieds | Travel | Women
The two Heathers (Hopkins and Dougherty) have both written about the growth of Twitter in the US recently, so here is some UK data on the micro-blogging service. As you can see from the chart below, the site’s growth has... Continue reading...
Posted by Robin Goad at 02:00 PM
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In Categories BBC | Blogs | Demographics | Mosaic lifestyle | News and Media | Search | Social networks
Internet clothing retailer Asos.com seems to have shrugged off the economic downturn by yesterday announcing that it had doubled sales over the last 3 months. Following our analysis of the rapidly growing UK online fashion market last week, this didn’t... Continue reading...
Posted by Robin Goad at 10:30 AM
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In Categories Demographics | Fashion | Mosaic lifestyle | Retail | Shopping and Classifieds | Women
Apparently, Good Friday is the busiest DIY day of the year, so I wasn’t surprised to see that traffic to our Shopping and Classifieds: House and Garden category increased noticeably during the Easter week. Slightly more unexpected, however, is the... Continue reading...
Posted by Robin Goad at 01:00 PM
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In Categories Men | Mosaic lifestyle | Retail | Search | Shopping and Classifieds | Social networks | Women
The ‘virtual fashion game’ Miss Bimbo has picked up a lot of press - Google News UK was the second ranked site receiving up traffic from the search term ‘miss bimbo’ last week. The website allows users to create a... Continue reading...
Posted by Robin Goad at 11:37 AM
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In Categories Fashion | Mosaic lifestyle | News and Media | Search | Social networks | Women
In yesterday’s post I referred to LinkedIn as part social network, part jobs site. Facebook is the fifth largest site in its upstream clickstream, and last year Sandra wrote about the connections between the two websites. However, LinkedIn has a... Continue reading...
Posted by Robin Goad at 08:30 AM
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In Categories Demographics | Employment | Mosaic lifestyle | Social networks
Radiohead grabbed headlines last week by announcing that fans will be allowed to name their own price when downloading the band’s new album, In / Rainbows. The band is currently taking pre-orders via their official website, which saw an 11-fold... Continue reading...
Posted by Robin Goad at 10:00 AM
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In Categories Demographics | Mosaic lifestyle | Music | Shopping and Classifieds