Category Archives: Men

John Sergeant and Strictly Come Dancing online

November 21, 2008

A couple of weeks ago, when we predicted that Diana Vickers will win X-Factor, I opened my blog post thus: ‘Now that we’ve got the American election and the Glenrothes by-election out of the way, we can finally direct our... Continue reading...

Posted by Robin Goad at 09:20 AM | (2) | (0)
In Categories BBC | Celebrities | Demographics | Men | Search | TV | Women

Facebook overtakes eBay to become third most visited website

August 05, 2008

Facebook became the third most visited website in the UK during July, overtaking eBay UK on the way. As the chart below illustrates, the social network received 2.75% of all UK Internet visits last month, equivalent to one in every... Continue reading...

Posted by Robin Goad at 04:00 PM | (0) | (0)
In Categories Demographics | Email | Men | Retail | Shopping and Classifieds | Social networks | Women

Superbrands: demographics and lifestyle information

July 23, 2008

The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we... Continue reading...

Posted by Robin Goad at 03:59 PM | (0) | (0)
In Categories Automotive | BBC | Branding | Demographics | Gadgets | Google | Men | Mosaic lifestyle | News and Media | Retail | Shopping and Classifieds | Travel | Women

UK DIY and Screwfix

April 03, 2008

Apparently, Good Friday is the busiest DIY day of the year, so I wasn’t surprised to see that traffic to our Shopping and Classifieds: House and Garden category increased noticeably during the Easter week. Slightly more unexpected, however, is the... Continue reading...

Posted by Robin Goad at 01:00 PM | (1) | (0)
In Categories Men | Mosaic lifestyle | Retail | Search | Shopping and Classifieds | Social networks | Women

Football: transfer traffic and the Kevin Keegan effect

January 21, 2008

We’re currently in the middle of a seasonal peak in traffic to our Sports – Football category. As the chart below illustrates, football (soccer) websites are receiving their highest level of traffic since the season started last summer, and slightly... Continue reading...

Posted by Robin Goad at 02:30 PM | (3) | (0)
In Categories Men | Search | Sport | Women

The demographics of gadgets

December 12, 2007

We came across this interesting claim from John Lewis that it expects to sell more electrical goods to women than men for the first time this Christmas. In order to test their prediction, I looked at the demographics of our... Continue reading...

Posted by Robin Goad at 03:00 PM | (0) | (0)
In Categories Demographics | Gadgets | Men | Retail | Shopping and Classifieds | Women

 

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