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Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
Category Archives: Men
World Cup 2010 searches and Panini football stickers
June 01, 2010
The World Cup is nearly upon us and, as you would imagine, the Internet is starting to go mad for it. Last week (w/e 29/05/10) UK Internet users searched for nearly 25,000 terms; a few were related to other events,... Continue reading...
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Posted by Robin Goad at 05:21 PM
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In Categories Demographics | Experian | Football | Gambling | Games | Men | Mosaic lifestyle | Retail | Search | Shopping and Classifieds | Sport | World Cup 2010
Will Motorway Man swing to the Lib Dems?
April 21, 2010
Earlier in the week I highlighted the impact of the ‘Clegg Effect’ on traffic to the Liberal Democrats' website, and this has also been reflected in the most recent polls. However, the first past the post electoral system that we... Continue reading...
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Posted by Robin Goad at 10:34 AM
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In Categories 2010 General Election | Demographics | Men | Mosaic lifestyle | Politics
Beautiful People experiences fifty-fold increase in traffic following "fatties" announcement
January 05, 2010
The dating and social networking website Beautifulpeople.com which describes itself as “an exclusively beautiful community”, stirred up a bit of controversy yesterday when it announced the axing some 5,000 members following complaints that they had gained weight. "As a business,... Continue reading...
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Posted by Robin Goad at 12:28 PM
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In Categories Christmas | Dating | Demographics | Food | Humour | Men | News and Media | Social networks | Women
John Sergeant and Strictly Come Dancing online
November 21, 2008
A couple of weeks ago, when we predicted that Diana Vickers will win X-Factor, I opened my blog post thus: ‘Now that we’ve got the American election and the Glenrothes by-election out of the way, we can finally direct our... Continue reading...
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Posted by Robin Goad at 09:20 AM
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In Categories BBC | Celebrities | Demographics | Men | Search | TV | Women
Facebook overtakes eBay to become third most visited website
August 05, 2008
Facebook became the third most visited website in the UK during July, overtaking eBay UK on the way. As the chart below illustrates, the social network received 2.75% of all UK Internet visits last month, equivalent to one in every... Continue reading...
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Posted by Robin Goad at 04:00 PM
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In Categories Demographics | Email | Men | Retail | Shopping and Classifieds | Social networks | Women
Superbrands: demographics and lifestyle information
July 23, 2008
The Centre for Brand Analysis released its list of the top Superbrands in the UK earlier this week, with Google taking the top spot after placing third last year. By looking at the profile of visitors to their homepages, we... Continue reading...
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Posted by Robin Goad at 03:59 PM
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In Categories Automotive | BBC | Branding | Demographics | Gadgets | Google | Men | Mosaic lifestyle | News and Media | Retail | Shopping and Classifieds | Travel | Women
UK DIY and Screwfix
April 03, 2008
Apparently, Good Friday is the busiest DIY day of the year, so I wasn’t surprised to see that traffic to our Shopping and Classifieds: House and Garden category increased noticeably during the Easter week. Slightly more unexpected, however, is the... Continue reading...
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Posted by Robin Goad at 01:00 PM
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In Categories Men | Mosaic lifestyle | Retail | Search | Shopping and Classifieds | Social networks | Women
Football: transfer traffic and the Kevin Keegan effect
January 21, 2008
We’re currently in the middle of a seasonal peak in traffic to our Sports – Football category. As the chart below illustrates, football (soccer) websites are receiving their highest level of traffic since the season started last summer, and slightly... Continue reading...
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Posted by Robin Goad at 02:30 PM
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In Categories Men | Search | Sport | Women
The demographics of gadgets
December 12, 2007
We came across this interesting claim from John Lewis that it expects to sell more electrical goods to women than men for the first time this Christmas. In order to test their prediction, I looked at the demographics of our... Continue reading...
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Posted by Robin Goad at 03:00 PM
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In Categories Demographics | Gadgets | Men | Retail | Shopping and Classifieds | Women
