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Hitwise Intelligence - Robin Goad - UK
Analyst Weblog
Category Archives: Local
Coffee wars: Flat White vs. Cappuccino
March 11, 2010
Hitwise was started in Australia, and there remains a strong Antipodean influence in our London office. The most recent manifestation of this is a fashion amongst my colleagues for flat whites – a style of coffee that, like the pavlova... Continue reading...
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Posted by Robin Goad at 10:20 AM
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In Categories Demographics | Fast moving search terms | Food | Local | Retail | Search
UK Internet Map (as featured on the BBC’s Virtual Revolution)
February 02, 2010
If you managed to catch the first episode of the BBC’s excellent Internet documentary, Virtual Revolution, on Saturday night you may have noticed occasional flashes of “Source: Experian Hitwise” at the bottom of your screen. In amongst interviews with such... Continue reading...
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Posted by Robin Goad at 09:25 AM
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In Categories BBC | Branding | Custom data | Demographics | Email | Google | Local | Maps | News and Media | Postal Area | Retail | Search | Shopping and Classifieds | Social networks | TV | Top UK websites
Snow causes traffic to Weather and Transport websites to reach all time high
January 15, 2010
UK Internet visits to both Transport and Weather websites reached an all time high last week as British people flocked online to keep up to date with the latest snow developments. For the week ending January 9th 2010, Weather websites... Continue reading...
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Posted by Robin Goad at 02:25 PM
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In Categories Demographics | Government | Local | Travel | Weather
Online Christmas shopping: top towns
December 17, 2009
The last four weeks have been the busiest of the year for online retailers, and this presents a good opportunity showcase our new UK Postal Areas data. This allows us to segment website and category visits by UK Postal Area... Continue reading...
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Posted by Robin Goad at 09:25 AM
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In Categories Christmas | Demographics | Local | Postal Area | Postal Areas data | Retail | Shopping and Classifieds
Who will win The X Factor 2009?
December 04, 2009
In this guest post, Experian Hitwise Client Intelligence Analyst Richard Seymour uses our data to try and predict who will win this year’s X Factor... We have a number of Hitwise tools and data sets that we can use to... Continue reading...
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Posted by Robin Goad at 10:11 AM
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In Categories Celebrities | Demographics | Guest posts | Local | Music | News and Media | Postal Area | Richard Seymour | Search | TV
The importance of photo searches
September 29, 2009
Whilst looking through this week’s list of fast moving search terms, one term that caught my eye was ‘great north run photos’. As the chart below illustrates, searches for the term spiked last week (w/e 26/09/09) in line with the... Continue reading...
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Posted by Robin Goad at 11:00 AM
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In Categories BBC | Charities | Fast moving search terms | Local | News and Media | Paid search | Search | Sport
Local Internet data: Liverpool example
June 15, 2009
Last month I had the pleasure of speaking at the Digital Editors Network forum, an event organized by Francois Nel from the Journalism Leaders Program at the University of Central Lancashire (UCLAN). One of the topics that came up during... Continue reading...
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Posted by Robin Goad at 11:40 AM
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In Categories Education | Employment | Football | Government | Local | News and Media | Property | Search | Sport
