Analyst Weblog
Hitwise was started in Australia, and there remains a strong Antipodean influence in our London office. The most recent manifestation of this is a fashion amongst my colleagues for flat whites – a style of coffee that, like the pavlova... Continue reading...
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Posted by Robin Goad at 10:20 AM
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In Categories Demographics | Fast moving search terms | Food | Local | Retail | Search
If you managed to catch the first episode of the BBC’s excellent Internet documentary, Virtual Revolution, on Saturday night you may have noticed occasional flashes of “Source: Experian Hitwise” at the bottom of your screen. In amongst interviews with such... Continue reading...
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Posted by Robin Goad at 09:25 AM
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In Categories BBC | Branding | Custom data | Demographics | Email | Google | Local | Maps | News and Media | Postal Area | Retail | Search | Shopping and Classifieds | Social networks | TV | Top UK websites
UK Internet visits to both Transport and Weather websites reached an all time high last week as British people flocked online to keep up to date with the latest snow developments. For the week ending January 9th 2010, Weather websites... Continue reading...
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Posted by Robin Goad at 02:25 PM
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In Categories Demographics | Government | Local | Travel | Weather
The last four weeks have been the busiest of the year for online retailers, and this presents a good opportunity showcase our new UK Postal Areas data. This allows us to segment website and category visits by UK Postal Area... Continue reading...
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Posted by Robin Goad at 09:25 AM
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In Categories Christmas | Demographics | Local | Postal Area | Postal Areas data | Retail | Shopping and Classifieds
In this guest post, Experian Hitwise Client Intelligence Analyst Richard Seymour uses our data to try and predict who will win this year’s X Factor... We have a number of Hitwise tools and data sets that we can use to... Continue reading...
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Posted by Robin Goad at 10:11 AM
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In Categories Celebrities | Demographics | Guest posts | Local | Music | News and Media | Postal Area | Richard Seymour | Search | TV
Whilst looking through this week’s list of fast moving search terms, one term that caught my eye was ‘great north run photos’. As the chart below illustrates, searches for the term spiked last week (w/e 26/09/09) in line with the... Continue reading...
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Posted by Robin Goad at 11:00 AM
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In Categories BBC | Charities | Fast moving search terms | Local | News and Media | Paid search | Search | Sport
Last month I had the pleasure of speaking at the Digital Editors Network forum, an event organized by Francois Nel from the Journalism Leaders Program at the University of Central Lancashire (UCLAN). One of the topics that came up during... Continue reading...
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Posted by Robin Goad at 11:40 AM
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In Categories Education | Employment | Football | Government | Local | News and Media | Property | Search | Sport