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Hitwise Intelligence - Robin Goad - UK

Analyst Weblog

Category Archives: Health

Wikipedia second biggest breast cancer authority in the UK

April 05, 2011

According to an article in the BBC, Cancer Research UK is asking its specialists to write new content for Wikipedia in order to increase the accuracy and clarity of the entries supplied on the online encyclopaedia. Wikipedia is the 12th... Continue reading...

Tweet Posted by Robin Goad at 08:28 AM | (0)
In Categories Health | Search

HPV searches spike during cervical cancer awareness month

February 09, 2011

January was cervical cancer awareness month and as a result searches for cervical cancer and related terms increased by 116% during the month. Although cervical cancer was not the most searched for type of cancer during January, the chart below... Continue reading...

Tweet Posted by Robin Goad at 04:22 PM | (1) | (0)
In Categories BBC | Charities | Health

Smoking search terms: Stopping is better than Quitting

January 27, 2011

As January draws to a close many of us will be facing the reality that we simply weren’t made to stick to resolutions. What started as a zealous passion to get fit, drink less or simply leave the office on... Continue reading...

Tweet Posted by Robin Goad at 04:10 PM | (0)
In Categories Health | Search

Dieting websites get FAT boost in January traffic

January 14, 2011

After the excesses of Christmas we’re firmly into dieting season as people search for ways to shed those extra pounds and promise to get back into shape. With New Year’s resolutions being swung into action, between 1 January and 8... Continue reading...

Tweet Posted by Robin Goad at 02:02 PM | (3) | (0)
In Categories Food | Health

2010 Online: the year in review

December 21, 2010

I can scarcely believe that a whole year has passed since I was sitting here writing the 2009 review, but 12 months to the day here we are, and it’s been another fascinating year in the digital world. Once again... Continue reading...

The Physio Room: content is king

August 24, 2010

Looking through this week’s list of fast moving websites, one that jumped out at me was The Physio Room, which last week ranked 15th in our Health and Medical category and was also the 12th most popular Sport and Fitness... Continue reading...

Skin Cancer searches and sunshine

August 02, 2010

We’re having a great summer in the UK, which makes a pleasant change from the last couple of years. However, there are downsides to the warm weather and sunshine, not least the risk of sunburn and, in the worst cases,... Continue reading...

Tweet Posted by Robin Goad at 04:04 PM | (0)
In Categories Health | Search | Weather

The role of paid search and comparison sites in the insurance sector

July 14, 2009

The insurance industry relies on paid search traffic more than most other online sectors. During June 2009, 33.0% of all the UK Internet traffic that insurance websites received from search engines came via paid clicks. That paid search rate is... Continue reading...

Swine flu searches increase 58-fold

May 05, 2009

UK Internet searches for ‘swine flu’ increased 58-fold last week, making it Britain’s fastest moving search term. Of the 10.9 million distinct search terms we tracked in the UK last week, ‘swine flu’ ranked 20th. As the chart below illustrates,... Continue reading...

Robin Goad

Research Director, Hitwise UK.