About Hitwise

Hitwise is the leader in online competitive intelligence. Contact Hitwise to maximize your online marketing programs.

Hitwise Intelligence - Robin Goad - UK

Analyst Weblog

Category Archives: Football

Transfer deadline day: Torres and Sky Sports the big winners

February 02, 2011

On Monday there was a flurry of online activity as football fans across the country checked for the latest updates on the final day of the January transfer window. Among all the hype and rumours of big money transfers one... Continue reading...

Tweet Posted by Robin Goad at 10:57 AM | (2) | (0)
In Categories Football | Sport

Predictions for 2011 – Oscars and NFL

December 24, 2010

At this time of year we often reflect on the past 12 months and look ahead to the forthcoming year. I’ve already reviewed 2010 in a previous blog post and now it’s time to look ahead and see what people... Continue reading...

Tweet Posted by Robin Goad at 11:58 AM | (0)
In Categories Fast moving search terms | Football | Search

2010 Online: the year in review

December 21, 2010

I can scarcely believe that a whole year has passed since I was sitting here writing the 2009 review, but 12 months to the day here we are, and it’s been another fascinating year in the digital world. Once again... Continue reading...

Fulham and Heineken big search terms ahead of Champions League clash

September 14, 2010

The preliminary rounds of the Champions League are over and the tournament proper starts in earnest tonight, with Manchester United taking on Rangers and new boys Tottenham travelling to Germany to face Werder Bremen. The chart below shows how searches... Continue reading...

The Physio Room: content is king

August 24, 2010

Looking through this week’s list of fast moving websites, one that jumped out at me was The Physio Room, which last week ranked 15th in our Health and Medical category and was also the 12th most popular Sport and Fitness... Continue reading...

1 in every 100 UK Internet searches Sky Sports related

August 16, 2010

Although the lower leagues had already kicked off earlier in the month, the football season truly got underway this weekend with the first Barclays Premier League matches. As you would expect, UK Internet visits to key football related websites increased... Continue reading...

Budweiser tops the Experian Hitwise World Cup Brands Index during week 2

June 22, 2010

Budweiser, an official FIFA World Cup sponsor and sponsor of the USA team, was the brand that made the most of its World Cup involvement last week. UK Internet searches for Budweiser increased by 25% between the week ending June... Continue reading...

South African Airways and beer companies biggest beneficiaries of World Cup sponsorship so far

June 15, 2010

Every week during the World Cup we’ll be publishing the Experian Hitwise Brand Search Index, our way of measuring a selection of brands’ sponsorship activities. The Index is based upon the volume of UK Internet searches for multiple variations of... Continue reading...

Rio Ferdinand the most searched for footballer in the UK; Cristiano Ronaldo the most popular around the world

June 11, 2010

Last week 1 in every 155 search terms typed into a search engine in the UK were World Cup related. However, this number refers only to terms containing variations on the phrase ‘world cup’; there are obviously lots of other... Continue reading...

Flag searches reflect the patriotic mood

June 03, 2010

You can’t have failed to notice the number of flags flying in the UK over the last few weeks. Many of those hanging from cars, pubs and windows across the land are England flags, but other nations are represented as... Continue reading...

World Cup 2010 searches and Panini football stickers

June 01, 2010

The World Cup is nearly upon us and, as you would imagine, the Internet is starting to go mad for it. Last week (w/e 29/05/10) UK Internet users searched for nearly 25,000 terms; a few were related to other events,... Continue reading...

Liverpool beach ball searches

October 19, 2009

As you might expect, following Darren Bent’s freak beach ball goal for Sunderland against Liverpool on Saturday, UK beach ball-related internet searches shot up. As the chart below illustrates, the breadth of searches for the term ‘beach ball’ (which measures... Continue reading...

Tweet Posted by Robin Goad at 11:50 AM | (0)
In Categories Fast moving search terms | Football | Search | Sport

Ukraine vs. England: a success for online video and Bet365

October 12, 2009

By most accounts, the screening of the Ukraine vs. England football match online was a success. The live video stream picked up an estimated audience of half a million and there were few technical complaints. The website that screened the... Continue reading...

Local Internet data: Liverpool example

June 15, 2009

Last month I had the pleasure of speaking at the Digital Editors Network forum, an event organized by Francois Nel from the Journalism Leaders Program at the University of Central Lancashire (UCLAN). One of the topics that came up during... Continue reading...

BBC F1 and the new England Kit

March 30, 2009

The Formula 1 season kicked off this weekend, with Jenson Button pulling off a surprise victory for the new Brawn team. This year the UK television coverage has returned to the BBC after more than a decade with ITV. In... Continue reading...

Celeb and entertainment searches dominate Google News

March 26, 2009

Last week we revealed that Twitter had overtaken Google News in the UK. However, although everyone’s favourite micro-blogging service receives more UK Internet visits, Google News remains the greater source of traffic for News and Media websites. As the chart... Continue reading...

TV and Games are UK's most searched for subjects

March 09, 2009

For our second guest posting on the UK blog, I’d like to hand over to Richard Seymour, Hitwise UK Client Intelligence Analyst, to take us through some of the research he has carried out recently on UK Search Engines. For... Continue reading...

Snow and football transfers

February 03, 2009

Yesterday was the busiest ever day for weather websites in the UK. As the chart below illustrates, websites in our Weather category picked up 1.6% of all UK Internet visits, equivalent to 1 in every 63. And once people discovered... Continue reading...

Tweet Posted by Robin Goad at 03:30 PM | (0)
In Categories Football | Sport | Travel | Weather

Fast moving search terms: Google Chrome, cautious investors, football and flooding

September 08, 2008

The 10 fastest moving search terms in the UK last week were: 1. google chrome 2. man city 3. bestival 4. environment agency 5. chrome 6. manchester city 7. burghley horse trials 8. nsandi 9. ns&i 10. setanta sports The... Continue reading...

Fast moving search terms: Olympics, BBC iPlayer, UCAS and fantasy football

August 18, 2008

The 10 fastest moving search terms in the UK last week were: 1. ucas track 2. bbc olympics 3. fantasy premier league 4. dream team 5. michael phelps 6. tom daley 7. the sun dream team 8. joules 9. last... Continue reading...

Football: transfers and fantasy

August 12, 2008

Never mind the Olympics, football websites remain the post popular sport sites in the UK, currently accounting for a third of visits to our Sports category. As you can see from the chart below, by last week traffic had already... Continue reading...

Euro 2008 and British Football fans

June 11, 2008

Most of the rest of Europe is in the grip or football fever, but how excited is the UK considering that none of the home nations are taking part? ‘euro 2008’ was the most popular search term sending traffic to... Continue reading...

Chelsea: flowers or football?

May 29, 2008

Flowers were more popular than football in the UK last week, as the Champions League final in Moscow coincided with the annual Chelsea Flower Show in London. Searches for ‘chelsea flower show’ tripled during the week ending 24 May and... Continue reading...

Tweet Posted by Robin Goad at 03:35 PM | (0)
In Categories Football | Search | Sport

Eduardo injury and YouTube

February 26, 2008

The horrific injury sustained by Arsenal’s Brazilian-born Croatian striker Eduardo da Silva has led to an outpouring of sympathy from football fans, and not just supporters of Arsenal or Croatia. Searches for ‘eduardo’ increased almost forty-fold last week, and ‘eduardo... Continue reading...

Israel football searches

November 20, 2007

Thanks to Israel’s unexpected victory over Russia on Saturday, the England football team now only need a point against Croatia to qualify for next year’s European Championships. With England fans praying for a favourable result at the weekend, searches for... Continue reading...

Tweet Posted by Robin Goad at 05:00 PM | (0)
In Categories Football | Sport

Robin Goad

Research Director, Hitwise UK.