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Hitwise Intelligence - Robin Goad - UK
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Category Archives: Fast moving search terms
Video Games searches overtake Mobile Phones following release of Call of Duty: Modern Warfare 2
November 20, 2009
UK Internet searches for video games increased by 28% last week following the release of the much hyped and anticipated Call of Duty: Modern Warfare 2. As the chart below illustrates, Video Games overtook Mobile Phones to become the most... Continue reading...
Posted by Robin Goad at 08:50 AM
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In Categories Fast moving search terms | Gadgets | Games | Paid search | Retail | Search | Shopping and Classifieds
Google Doodle: Sesame Street vs. Wallace and Gromit
November 10, 2009
Last week Google replaced its traditional logo with two Google Doodles. The first celebrated the twentieth anniversary of Wallace and Gromit, the second Sesame Street’s fortieth birthday. The chart below illustrates the increase in searches for the terms ‘wallace and... Continue reading...
Posted by Robin Goad at 09:45 AM
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In Categories Fast moving search terms | Google | Search | TV
UK Halloween and fancy dress costume searches increasing
November 02, 2009
Judging by the amount of merchandise for sale in the shops, it feels like Halloween becomes more popular every year in the UK. And Hitwise search data seems to bear this out: the chart below illustrates the breadth of searches... Continue reading...
Posted by Robin Goad at 09:58 AM
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In Categories Adult | Fashion | Fast moving search terms | Food | Retail | Search | Shopping and Classifieds
Has the threat of postal strikes harmed eCommerce in the UK?
October 21, 2009
The threat of further postal strikes is one of the hottest political issues of the moment, and this is being reflected in our search data. As the chart below illustrates, searches for a portfolio postal strike related terms were up... Continue reading...
Posted by Robin Goad at 02:30 PM
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In Categories Economy | Fast moving search terms | Politics | Retail | Search | Shopping and Classifieds | Utilities
Liverpool beach ball searches
October 19, 2009
As you might expect, following Darren Bent’s freak beach ball goal for Sunderland against Liverpool on Saturday, UK beach ball-related internet searches shot up. As the chart below illustrates, the breadth of searches for the term ‘beach ball’ (which measures... Continue reading...
Posted by Robin Goad at 11:50 AM
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In Categories Fast moving search terms | Football | Search | Sport
Micro pig searches benefit the Daily Mail and Telegraph
October 14, 2009
As we pointed out via Twitter on Monday, the fastest moving search term in the UK last week was ‘micro pigs’. These extremely cute little pigs are the latest pet trend, and have already picked the inevitable celebrity endorsements -... Continue reading...
Posted by Robin Goad at 09:48 AM
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In Categories Animals | Fast moving search terms | News and Media | Search
The importance of photo searches
September 29, 2009
Whilst looking through this week’s list of fast moving search terms, one term that caught my eye was ‘great north run photos’. As the chart below illustrates, searches for the term spiked last week (w/e 26/09/09) in line with the... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories BBC | Charities | Fast moving search terms | Local | News and Media | Paid search | Search | Sport
Record week for Google News
September 21, 2009
A while ago we highlighted how Google News UK picks up more traffic from searches for celebrities than any other type of news. Last week was a bumper week for celebrity news stories (unfortunately for sad reasons in many cases),... Continue reading...
Posted by Robin Goad at 10:40 AM
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In Categories Celebrities | Fast moving search terms | Google | Movies | News and Media | Search | TV
Bee keeping and the Beehaus
August 10, 2009
Monday mornings are never the most cheerful time of the week, but mine are often brightened up by perusing our list of the previous week’s fast moving search terms. This morning the term that brought a smile to my face... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Books | Celebrities | Demographics | Environment | Experian | Fast moving search terms | Mosaic lifestyle | Retail | Science | Shopping and Classifieds
Searching to stay cool
July 06, 2009
Following last week’s heat wave, us Brits turned to the web in order to find ways to keep cool. The fastest moving search term sending traffic to our Shopping and Classifieds category last week was ‘paddling pools’. This was joined... Continue reading...
Posted by Robin Goad at 01:30 PM
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In Categories Fast moving search terms | Retail | Search | Shopping and Classifieds | Women
ITV.com traffic reaches record high thanks to Britain’s Got Talent
June 01, 2009
The Britain’s Got Talent final attracted 19.2 million viewers on Saturday night, making it the most watched non-sporting television programme since 2003. The ITV show, which was won by dance troupe Diversity rather than favourite Susan Boyle, picked up almost... Continue reading...
Posted by Robin Goad at 12:50 PM
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In Categories BBC | Celebrities | Fast moving search terms | Music | Retail | Search | Shopping and Classifieds | Sport | TV
MPs' expenses searches drive Telegraph page views
May 14, 2009
The Telegraph’s MPs' expenses story has dominated the headlines for almost a week now. As the chart below illustrates, searches for a portfolio of terms relating to story increased by 575% last week, and our data will likely show a... Continue reading...
Posted by Robin Goad at 09:30 AM
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In Categories Fast moving search terms | News and Media | Politics | Search
London Marathon: 2010 searches overtake 2009
May 07, 2009
As you would expect, UK Internet traffic to the official London Marathon website spiked last week and was up 25% on the previous year. Searches for the race also increased, but I was surprised to see both ‘london marathon 2009’... Continue reading...
Posted by Robin Goad at 02:30 PM
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In Categories Charities | Demographics | Experian | Fast moving search terms | Mosaic lifestyle | Search | Sport
Swine flu searches increase 58-fold
May 05, 2009
UK Internet searches for ‘swine flu’ increased 58-fold last week, making it Britain’s fastest moving search term. Of the 10.9 million distinct search terms we tracked in the UK last week, ‘swine flu’ ranked 20th. As the chart below illustrates,... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories Fast moving search terms | Government | Health | News and Media | Paid search | Search
Budget 2009: paid search tactics
April 27, 2009
As you would expect, last week’s budget received a lot of press attention. UK Internet searches for the term ‘budget’ increased 27-fold between the weeks ending April 18th and 25th. However, as the chart below illustrates, searches for the term... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Economy | Fast moving search terms | Financial Services | Government | News and Media | Paid search | Politics
Shop opening times searches: an SEO opportunity?
April 14, 2009
While perusing this week’s fast moving search terms (i.e. the search terms in each category that experienced the biggest increase in volume between last week and the week before), the list for our Shopping and Classifieds category caught my eye.... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories Christmas | Easter | Fast moving search terms | Retail | Search | Shopping and Classifieds
Fair weather searches
March 25, 2009
Whenever the sun comes out, us Brits flock to parks, beaches and al fresco restaurants to make the most of that most precious of commodities (in the UK at least): sunshine. As you might expect, our online behaviour also changes... Continue reading...
Posted by Robin Goad at 03:00 PM
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In Categories Fast moving search terms | Gadgets | Search | Weather
Online retail declines as Westfield opens
November 03, 2008
The economic downturn is beginning to have an impact on Internet retail in the UK. Monthly traffic to online retailers fell by 0.5% between October 2007 and 2008, while actual visits to the high street and shopping centers, as reported... Continue reading...
Posted by Robin Goad at 08:00 AM
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In Categories Demographics | Economy | Fast moving search terms | Mosaic lifestyle | Retail | Shopping and Classifieds | Women
Kerry Katona and YouTube
October 27, 2008
Following her much talked about appearance on ITV’s This Morning show last week, searches for ‘kerry katona’ have gone through the roof. One website that received a lot of traffic from searches for the former Atomic Kitten singer was YouTube.... Continue reading...
Posted by Robin Goad at 03:00 PM
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In Categories Celebrities | Fast moving search terms | Music | Search | Video
Credit crunch dominates fast moving search terms
September 22, 2008
Last week’s fastest moving search terms were: 1. ryder cup 2. hbos 3. northern rock 4. hbos share price 5. moto gp 6. share prices 7. aig 8. ftse 9. ftse 100 10. bloomberg As you would expect, the list... Continue reading...
Posted by Robin Goad at 09:30 AM
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In Categories Economy | Fast moving search terms | Financial Services | Search
Fast moving search terms: LHC, big bang, Andy Murray and XL
September 15, 2008
The 10 fastest moving search terms in the UK last week were: 1. large hardron collider 2. hurricane ike 3. lhc 4. xl 5. big bang 6. tour of britain 7. itv f1 8. andy murray 9. black hole 10.... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Email | Fast moving search terms | Google | Science | Search | Social networks | Sport | Travel
Fast moving search terms: Google Chrome, cautious investors, football and flooding
September 08, 2008
The 10 fastest moving search terms in the UK last week were: 1. google chrome 2. man city 3. bestival 4. environment agency 5. chrome 6. manchester city 7. burghley horse trials 8. nsandi 9. ns&i 10. setanta sports The... Continue reading...
Posted by Robin Goad at 01:00 PM
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In Categories Demographics | Economy | Environment | Fast moving search terms | Financial Services | Football | Google | Government | Sport | TV | Weather
Fast moving search terms: Strictly Come Dancing, Pierrepoint, Most Haunted
September 01, 2008
The 10 fastest moving search terms in the UK last week were: 1. strictly come dancing 2. us open 3. bournemouth air show 4. www.bebo.co.uk 5. most haunted live 6. albert pierrepoint 7. most haunted 8. you tube.com 9. euromillions... Continue reading...
Posted by Robin Goad at 12:20 PM
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In Categories BBC | Education | Fast moving search terms | Movies | Search | Social networks | Sport | TV | Weather
Fast moving search terms: Olympics, BBC iPlayer, UCAS and fantasy football
August 18, 2008
The 10 fastest moving search terms in the UK last week were: 1. ucas track 2. bbc olympics 3. fantasy premier league 4. dream team 5. michael phelps 6. tom daley 7. the sun dream team 8. joules 9. last... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories BBC | Demographics | Fashion | Fast moving search terms | Football | Olympics | Retail | Sport | TV | Video
Fast moving search terms: Olympics, celebrities and exams
August 11, 2008
No prizes for guessing what event dominated the fast moving search term list in the UK last week. Here’s the top 10. 1. beijing 2008 olympic games 2. olympics 3. craig jones 4. morgan freeman 5. olympics 2008 6. bernie... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories BBC | Education | Fast moving search terms | Government | Music | Olympics | Retail | Search | Sport | Video
Fast moving search terms: British Gas fallout, Beatrix Potter and diamond geezers
August 04, 2008
The 10 fastest moving search terms in the UK last week were: 1. beatrix potter 2. diamond geezer 3. southern electric 4. play.com uk 5. bbc cricket 6. u switch 7. carol vorderman 8. racing post 9. currys uk 10.... Continue reading...
Posted by Robin Goad at 12:00 PM
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In Categories Economy | Fast moving search terms | Olympics | Retail | Search | Shopping and Classifieds | Sport | TV | Women
Fast moving search terms: Batman, Now Compilations, Festivals, Runescape
July 28, 2008
The 10 fastest moving search terms in the UK last week were: 1. now 70 2. christian bale 3. global gathering 4. heath ledger 5. batman 6. dark knight 7. womad 8. shipwrecked 9. runehq 10. hamfatter Four of these... Continue reading...
Posted by Robin Goad at 11:00 AM
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In Categories Fast moving search terms | Games | Movies | Music | Retail | Search | Shopping and Classifieds | TV
